Codewave Technologies
Design thinking Led Digital Innovation Company
Design thinking Led Digital Innovation Company
Tally, a prominent business management software provider, needed a complete overhaul of their web portal in response to the significant economic and financial policy changes in India, particularly the implementation of the Goods and Services Tax (GST) in 2017. The shift to GST impacted accounting and billing software, requiring businesses to quickly adapt their systems. Tally aimed to provide its users with updated guides, resources, and product upgrade information to navigate these changes. The goal was to create a comprehensive, user-friendly web portal that catered to both Indian and global audiences.
With the introduction of GST in India, businesses were required to update their accounting systems to comply with the new tax regulations. Tally, being a leader in business management software, needed to provide immediate support and resources to help its users transition smoothly. The existing web portal was not equipped to handle the extensive amount of new information and resources required to guide businesses through this change. Tally needed a robust, intuitive platform that could manage hundreds of pages of content, serve a diverse audience, and improve overall user experience and engagement.
Codewave executed a holistic revamp of Tally's web portal to address the critical needs arising from GST implementation and to support ongoing business needs. Key aspects of the solution included:
Comprehensive Guides and Resources: The revamped portal featured detailed guides and resources on GST implementation, helping businesses understand and adapt to the new regulations. This included information on product upgrades, compliance requirements, and practical how-to guides.
Robust Content Management System (CMS): A powerful CMS was implemented to efficiently manage and update the extensive content across hundreds of pages. This allowed for easy content updates, ensuring that users always had access to the latest information.
User-Centric UX/UI Design: The portal was redesigned with a focus on user experience, providing intuitive navigation and a user-friendly interface. This catered to a diverse audience, including current Tally users, potential customers, and distribution partners.
SEO Optimization: SEO best practices were applied to enhance the portal's search engine visibility, making it easier for users to find relevant information. This included optimizing meta tags, keywords, and ensuring mobile responsiveness.
Global Reach: The portal was developed to serve both Indian and global audiences, with localized content and resources to meet the needs of a broad user base.
Smooth Transition to GST: The comprehensive guides and resources provided on the portal helped businesses using Tally software transition smoothly to the new GST regulations, minimizing disruptions and compliance issues.
Enhanced User Experience: The user-centric design and intuitive navigation improved the overall user experience, making it easier for users to find the information and resources they needed.
Efficient Content Management: The robust CMS allowed Tally to manage and update content across hundreds of pages efficiently, ensuring that users always had access to current and relevant information.
Increased Visibility and Engagement: SEO optimization improved the portal's search engine ranking, attracting more organic traffic and enhancing user engagement.
Support for a Diverse Audience: The revamped portal effectively catered to a wide range of users, including business owners, accountants, and distribution partners, providing tailored content to meet their specific needs.
Through the holistic revamp of Tally's web portal, Codewave successfully provided a platform that not only supported businesses during the critical period of GST implementation but also enhanced Tally's ability to serve its diverse and growing user base effectively.
