Go native

GoNative faced several challenges in replicating the premium, native feel of their offline stores in the digital space. The existing website struggled to provide a seamless online shopping experience, particularly when it came to showcasing a diverse range of organic products. Integrating products from various partner brands and managing backend operations efficiently were additional hurdles. GoNative also needed to cater to a wide customer base—ranging from families to seniors—while maintaining ease of use and accessibility across devices. Ensuring that the business team had the tools to manage inventory, track sales, and analyze data was equally critical for their growth.

Codewave redesigned and optimized GoNative’s website to provide a fresh, unified online and offline experience. The revamped platform was built using a MERN (MongoDB, Express.js, React, Node.js) tech stack and featured a serverless architecture for scalability. Key features of the solution included:

• Unified Experience: The new design reflected the aesthetic and brand values of GoNative's stores, offering a consistent experience both online and offline.
• Diverse Product Range: The website was designed to sell a wide variety of sustainable and organic products, including clothing, spices, food, cosmetics, and kitchenware.
• Partner Brand Integration: Seamless integration of products from various partner brands to offer customers a broad range of eco-friendly alternatives.
• Shopify Backend Management: Shopify was used for efficient backend management, providing scalability and security for handling inventory, sales, and customer data.
• User-Friendly Interface: An intuitive and user-friendly interface was designed, catering to families, children, and seniors, ensuring ease of use across all demographics.
• Business Tools: Special tools were provided for GoNative’s business team to manage inventory, track sales, and gain insights into customer behavior.

The website revamp successfully enhanced GoNative’s online presence by offering an integrated, intuitive, and visually appealing platform. Customers experienced a seamless transition between the online and offline stores, with the website reflecting GoNative’s commitment to sustainability and premium service. The Shopify-powered backend improved operational efficiency, while the user-friendly interface increased engagement across a diverse customer base. The platform's ability to manage a wide range of products and brands, coupled with enhanced business tools, allowed GoNative to scale efficiently while staying true to its mission of promoting sustainable living.

This redesign positioned GoNative as a leader in the sustainable retail space, enabling them to reach more customers and drive growth through both their online and physical stores.