Rotimatic, the world’s #1 fully automatic roti maker, offers a convenient and time-saving solution for users, particularly for Indian mothers living abroad and bachelors wanting to cook at home. However, despite the product’s convenience, users were facing several issues with the existing mobile application, which hindered their experience with the device. Rotimatic’s founders, Pranoti Nagarkar and Rishi Israni, approached Codewave Technologies to revamp the application and address the pain points, aiming to improve user satisfaction and increase engagement.
Challenge
Poor User Experience and Interface: The app’s previous interface was unintuitive, making it difficult for users to navigate and find essential features.
Connectivity Issues: Users were facing problems connecting the app with the Rotimatic machine, which affected the seamless operation of the device.
Low App Engagement: Users were exiting the app quickly and not finding a reason to engage with it consistently, reducing the overall app usage.
Lack of In-App Support: The absence of customer support features within the app led to user frustration when they needed help or troubleshooting assistance.
No Community Features: Users lacked a space to interact with fellow Rotimatic owners, leading to a disconnected experience.
Solutions
Codewave designed and implemented several key features to improve the Rotimatic app’s functionality, usability, and user engagement:
Enhanced User Interface: The app’s UI was redesigned with a minimal and intuitive layout, ensuring that users could easily navigate through the app and find features quickly.
Improved Connectivity: A new connectivity solution was integrated, resolving the previous issues users faced in syncing the app with their Rotimatic machine.
In-App Customer Support: An easy-to-access customer support feature was added to ensure users could get help directly from the app, improving overall satisfaction.
In-App Community: A social community feature was introduced to connect Rotimatic users with each other, allowing them to share experiences, tips, and recipes, thereby increasing app engagement.
Seamless Shopping Experience: The app was upgraded with an integrated e-commerce feature, enabling users to buy accessories, ingredients, and other essentials directly from the app.
Health Tracking Feature: A system was built to help users track their roti intake, allowing them to monitor their health and calorie intake over time, adding a personalized value to the app.
Impact
Improved User Satisfaction: With the improved UI/UX and connectivity solutions, users found the app more intuitive and easier to use, resulting in higher satisfaction and decreased frustration.
Increased Engagement: The introduction of community features and health tracking increased the time users spent on the app, fostering a sense of connection among Rotimatic owners.
Seamless User Support: The inclusion of a dedicated customer support system reduced frustration for users when encountering issues, leading to fewer drop-offs and higher user retention.
Better Health Awareness: The health tracking feature enabled users to gain insights into their food intake, helping them stay informed about their dietary habits and promoting healthier lifestyles.
Boost in E-commerce: The seamless in-app shopping feature made it convenient for users to purchase additional Rotimatic products, contributing to increased sales and enhanced user loyalty.
By addressing the core challenges and adding valuable new features, Codewave transformed the Rotimatic app into a user-friendly and engaging platform that not only enhanced the product experience but also fostered a growing community of satisfied users.
