Paidback

Thanks to student loans from a law degree, a master’s degree, and dental school, Paidback founder Amber Masters and her husband, Danny, found themselves facing over $649,000 in debt. To keep them accountable, Amber started a blog (DeeplyInDebt.com) to share their journey and what they were learning in the process. Organically growing to over 100,000 subscribers, Amber’s community started asking for an app that would help them connect with others and celebrate each milestone reached toward their goal. The idea for Paidback was born.

Paidback was built as a native iPhone app, with plans to expand into the Android market in the future. The Designli team kept Amber informed at each milestone, earning trust and approval in small, digestible app deliverables as the product took shape. We continue to stay involved in ongoing support as Paidback is marketed and users’ feedback is implemented on a monthly basis.

Paidback motivates users to pay off debt faster with sophisticated debt payoff calculators and exclusive partnerships. The app also keeps users motivated through connections to friends and other people who are paying back debt. Brought from Vision to Version 1 (and beyond) with the Designli team.