Behind the Knife

A group of surgeons wanted to create something with the quality of a top online learning app, but specific to the field of surgery. Their existing WordPress site wasn't getting the job done anymore because it couldn't handle the variety of content types from podcasts and audiobooks to PDFs and ebooks.

They needed a custom application that could host a diverse, user-friendly content library. They also needed this library to have the premium look and feel their users would expect after the learning experience in medical school.

Finally, they needed to monetize. They aimed to achieve this by gating some content behind a paywall. The team also needed a way to marry the physical and digital realms with ecommerce, offering unique learning add-ons such as a physical suture practice kit to go with virtual training modules.

After a thorough UX/UI design process to build trust, Behind the Knife elected to pursue a year-long development contract. This engagement allowed for an agile process with regular releases along the way.

Designli assigned a full-time dedicated software development team of 3.5 people. This included a cross-platform mobile app developer, frontend developer, and backend developer. A fractional product owner with UX/UI design expertise kept all of the work on track.

The agile process allowed Behind the Knife to make scope changes along the way without incurring additional costs. They had their dedicated development team and could allocate those resources as they saw fit.

Upon reaching a satisfactory point, they were able to scale down at will and drop into a maintenance plan. Pausing once the MVP reached a good point allowed Behind the Knife to save costs while awaiting market feedback. Once they identify needs for additional feature development, they can scale up again at will.