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+ 84% of impressions for a fitness app ????

Description

 

Organic Walk is a multifunctional application for keeping fit and feeling better. The app includes personalized workouts designed by walkers, a steps and water tracker, and expert advice on healthy eating.

Challenge

To increase application visibility and encourage new downloads in selected regions.

Solutions

  • market and competitor analysis

  • collection of the semantic core

  • metadata update

 

With the help of our own tools, we managed to assemble a high-quality semantic core and increase the number of indexed general and branded search terms that were not previously in the metadata.

Impact

Search source Impressions grew by 83% in 9 days after the release and continue to grow. Units, in turn, grew almost 5 times. The most significant growth rates occurred in the US, France, Brazil, and Spain.

Location
Date
Industry
Expertise Mobile & App Marketing

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