monobank Success Story

Monobank approached us at a time of high demand in the niche. It is important to note that after increased demand, the popularity of branded queries always declines.

First, application competitor analysis was performed. Thanks to our semi-automated mechanism, we could keep track of the maximum number of relevant competitors. Before we started collecting semantics, we identified several dozen apps from competitors. It was necessary to collect all the keywords for which they were indexed, and auto-suggestions in Apple for these queries.

Then, the semantic core was developed.

With the help of an internal tool, we worked with a large volume of search queries in semi-automatic mode.

Metadata was prepared in three language locales used in Ukraine. In addition to Ukrainian localization, we included Russian and English (UK), which allowed us to expand the number of indexed characters in the metadata.

We increased organic impressions by 63% and installs by 25%.