Increasing ranking for educational app Robokana

Our goal was to find new growth points for the app.

First of all, we conducted competitor analysis. Based on the number of installs and income of competitors in the niche, we decided on the key locales that were in need of optimization. Then, we gathered the most extensive semantic core and compiled new text metadata. With the help of cross-locales (remember, there are 5 locales in the USA), we managed to account for most of the important keywords.

Thanks to the new positions of the keywords after the release of metadata, the increase was + 180-200 impressions per day and + 30-40 installs.