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Mobile App Marketing at its best

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74% increase in impressions with our ASO magic

Description

OLX – mobile application for one of the biggest online marketplaces in Ukraine.

Challenge

The app was actively used to sell goods and services, and it was necessary to increase app visibility for other purposes – job search and housing.

Solutions

Since there are three language locales in Ukraine, we immediately added the missing localizations for this app: Russian, Ukrainian and English (UK).
In all of these localizations, we filled the metadata sets with keywords relevant to the queries for housing and job search.

Impact

Literally within the next few days, the visibility of the application began to grow. Key queries and the increased area for them as additional locales gave a good result. App impressions increased by 74%.

Location
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Industry
Expertise Mobile & App Marketing

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