Top 10 Best Marketing Apps for Small Businesses to Thrive

Your journey to a thriving business begins with the best marketing apps - don't wait to elevate your brand and increase your returns with the list we have compiled for you!

Marketing 15 April, 2025

Reliable marketing tactics are essential to back any business's success. And let’s be honest, if you’re a small business owner, you know how crucial it is to get things right from the start.  Read More

List of the Best Marketing Apps

Trello

Rated 4.4
Rated 4.2
  • Tech Specifications

    Metrics Android iOS
    Latest Version 2024.25 2024.24.2
    Device Supported iOS 17.0 or later Android 9 and up
    Subscription Free Free
  • What Puts it On the List

  • Top Features

  • More about product

Hootsuite

Rated 4.6
Rated 3.9
  • Tech Specifications

    Metrics Android iOS
    Latest Version 10.12.0 10.12.0
    Device Supported iOS 16.0 or later Android 10 and up
    Subscription 199 199
  • What Puts it On the List

  • Top Features

  • More about product

Grammarly

Rated 4.6
Rated 4.0
  • Tech Specifications

    Metrics Android iOS
    Latest Version 6.6.0 2.72.49
    Device Supported iOS 15.0 or later Android 9 and up
    Subscription Free Free and in-app purchases
  • What Puts it On the List

  • Top Features

  • More about product

Slack

Rated 3.7
Rated 3.5
  • Tech Specifications

    Metrics Android iOS
    Latest Version 24.09.40 24.09.40.0
    Device Supported iOS 15.0 or later Android 10 and up
    Subscription Free (In-app purchases) Free (In-app purchases)
  • What Puts it On the List

  • Top Features

  • More about product

Meta Business Suite

Rated 0.0
Rated 0.0
  • Tech Specifications

    Metrics Android iOS
    Latest Version 403 466.0.0.48.109
    Device Supported iOS 14.0 and up Varies with Device
    Subscription Free with some paid add ons Free with some paid add ons
  • What Puts it On the List

  • Top Features

  • More about product

Google Ads

Rated 4.4
Rated 4.2
  • Tech Specifications

    Metrics Android iOS
    Latest Version 3.03.657835458 3.03.649522157
    Device Supported iOS 15.0 and up Android 5.0 and up
    Subscription Free (Expenses based on ad campaigns) Free (Expenses based on ad campaigns)
  • What Puts it On the List

  • Top Features

  • More about product

LinkedIn

Rated 4.7
Rated 4.3
  • Tech Specifications

    Metrics Android iOS
    Latest Version 9.1.428 4.1.1035
    Device Supported iOS 16.6 or later Android 9 and up
    Subscription $29.99 - $69.99 $7.49 - $839.88 per item
  • What Puts it On the List

  • Top Features

  • More about product

Mailchimp

Rated 0.0
Rated 0.0
  • Tech Specifications

    Metrics Android iOS
    Latest Version 6.58 6.58.1
    Device Supported iOS 16 and up Android 7 and up
    Subscription $0 to $350 $0 to $350
  • What Puts it On the List

  • Top Features

  • More about product

Canva

Rated 4.8
Rated 4.8
  • Tech Specifications

    Metrics Android iOS
    Latest Version 1.101.0 2.294.0
    Device Supported iOS 14.0 or later Android 6.0 and up
    Subscription Free and in-app purchases Free and in-app purchases
  • What Puts it On the List

  • Top Features

  • More about product

Looker Studio

Rated 0.0
Rated 2.2
  • Tech Specifications

    Metrics Android iOS
    Latest Version 1.0.1 1.0.568899628
    Device Supported iOS 14 and later Android 6.0 and up
    Subscription Free Free
  • What Puts it On the List

  • Top Features

  • More about product

    Comparing the Top 3 Marketing Apps for Small Businesses

    To get a broader look at which of the best marketing apps are performing well in the market, here is a quick comparative table.

    Feature Trello Hootsuite Grammarly
    Purpose Project management Social media management Grammar and writing assistance
    Key Features Visibility of tasks, collaboration tools Manage multiple social media accounts, analytics Grammar checking, AI-powered writing assistance
    Platform Android, iOS Android, iOS Android, iOS
    Device Supported Android 9 or up, iOS 16.0 or later Android 5.0 or up, iOS 15.0 or later Android 9 and up, iOS 15.0 or later
    Special Features Digital whiteboard, easy team member addition Schedule posts, real-time monitoring Plagiarism checker, learning from errors
    Why We Picked It? Enhances productivity by 65-80% Multi-tasking abilities ideal for all businesses Cost-effective editing, reduces need for manpower

    Some Additional Marketing Apps to Consider

    Want to find some more best marketing apps apart from the one discussed above? Here’s a quick list of alternative recommendations. 

    Service Offered App Name Description
    Email Marketing GetResponse Versatile platform for growing audience, engaging customers, and boosting online sales.
    Gmail Comprehensive email marketing platform with easy-to-access email-focused features.
    Content Creation GoDaddy Create visually appealing content like infographics, presentations, and instant videos.
    Feedly Discover and organize content from various sources for curated marketing campaigns.
    Website Analytics Google Analytics Advanced analytics tool for customer behavior insights and marketing optimization.
    Adobe Analytics Comprehensive solution for detailed insights into website performance and customer journeys.
    Video Hosting YouTube Largest platform for uploading, sharing, and promoting video content to a vast audience.
    Dailymotion Alternative video-sharing platform for hosting and sharing video content with a global audience.

    Our Methodology to Choose the Best Small Business Marketing Apps

    The process of selecting the best digital marketing apps, social media apps, marketing apps, etc. and ranking them in our report is comprehensive. Further filters have helped us out in picking the best marketing apps smartly.

    • Market research: We dive deeper into the market to find out which of the best marketing apps are equipped with the appropriate ability to offer robust features. The goal is to find the worthiest of options to list in this report. Observing industry trends and featured apps helped with our research process.
    • App Categorization: Once we have found apps that are similar to the ones we are looking for, marketing apps, in this case- we categorized them. Some categories can be email marketing apps, productivity apps, etc.
    • Technical evolution: Post categorization, the goal was to ensure marketing apps’ technical compatibility with targeted devices. To ensure that, we reviewed compatibility standards with various Android and iOS versions, organized performance benchmarking, and did a security assessment.
    • Feature Analysis: Next step included diving deeper into the features of each app picked to ensure we are covering the right options for right kind of users. Some preferred features included website analytics, social media marketing insights, email marketing, etc.
    • Usability Testing: User experience is another crucial factor influencing our decision to pick these best marketing apps. We check the UI and navigation standards to understand the app’s ability to deliver intuitiveness and smooth user experience.
    • User Reviews and Rating Analysis: Exploring user ratings and reviews helps. We explore major app stores to identify user-contributed ratings and reviews to identify apps’ performance. This helps us trim our list further.

    Pros and Cons of Using the Best Marketing Apps

    Now that we have listed the best apps for marketing, you must know about the advantages and disadvantages associated with these apps for your business. Take a look at some of the pros and cons of using these best marketing apps.

    Pros Cons
    Monitor product campaign performance Constantly need to update knowledge of new apps and technologies
    Adjust marketing strategies based on data Rapid changes in marketing strategies
    Study customer behavior and trends Competitors can track and copy your strategies
    Analyze competitors effectively High competition requires standout marketing campaigns
    Easily create videos and content Competitors using similar tools
    Inform potential customers digitally Risk of receiving negative feedback publicly
    Receive immediate feedback Need to manage reputation carefully
    Improve services based on feedback Risk of malicious attacks and false negative reviews
    Experiment with different marketing strategies Need for vigilant security measures
    Identify the most effective approaches  
    Personalize messages using customer data  
    Increase customer retention through targeted messaging  

    To understand the section in-depth, here’s a breakdown!

    Pros of Using the Best Marketing Apps for Advertising

    Let’s look at the pros first!

    • Tracking Performance: Using mobile apps, you can track the performance of your product campaigns. This will help you to decide what changes to make in your social media marketing strategies.
    • Understanding the Market: You can use mobile apps to study the market and find out customer behavior, their trends and also about your competitors. This will make sure that you effectively promote your services.
    • Create Engaging Content: You can use digital marketing apps to create videos highlighting your products and services. This will inform potential customers about your business without the need to deliver pamphlets like the old days.
    • Instant Feedback from Customers: Mobile apps can help you to receive instant feedback on your services. You can use Google Forms or email marketing and even your social media platforms. It will help you understand what your customer wants and improve your services.
    • Testing Various Strategies: One of the primary benefits of using the best marketing apps is that you can try out various marketing strategies. You can go on experimenting until you find your most desired result.
    • Personalized Messaging: You can retain more customers if you personalize messages for them. This can be easily done using marketing apps. You can use your past customer data to personalize the messaging and target your users with products they would like.

    Cons of Using the Best Marketing Apps for Advertising

    Here are some potential cons of using marketing and advertising apps for your small business:

    • Adapting to Changes: Since technology is changing rapidly, so are the marketing strategies. More and more mobile apps are launched every day, so you have to keep yourself updated with the latest apps used by the industry.
    • Possibility of Strategy Theft: Just like you are watching your competition, they are also doing the same. They can use tracking tools to find out what strategies you use and maybe they can copy them for their own business.
    • Getting Negative Customer Feedback: Users can leave rude comments on your social media platform, which might damage your reputation. You have to take necessary precautions against such feedback.
    • Competitive Market: The mobile marketing domain is highly competitive and you have to make sure that your marketing campaigns are successful. Your competitors may also be using the same mobile apps as your startup, so you have to take it up a notch.
    • Susceptible to Malicious Activities: The internet is filled with malicious websites that can adversely affect your business. There have been cases of false negative reviews written by businesses who want to take down their competition.

    Wrapping Up

    Don’t let the complexities of digital marketing hold your strategies from being effective. Use a fusion of above-mentioned marketing apps and transform your marketing efforts into immeasurable success. Embrace the future of marketing today and set your small business on the path to thriving in the competitive market.

    From Trello's project management prowess to Hootsuite's social media mastery, and Grammarly's impeccable writing assistance, these tools are your allies in building a successful marketing strategy.

    Use our selection of the best marketing apps and navigate through the digital marketing landscape more confidently. Implement these tools into your marketing strategies for startups now and witness an impact in your ROIs.

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