Best Shopify SEO Tools to Drive Traffic and Sales Organically

• Title and meta description templating and editing for every page, even the tricky ones that no other tools can access
  
• Effortless integration with Shopify’s inherent SEO functionalities
  
• Premium support that can design free templates
  
• Taking your previous SEO efforts into account rather than bulldozing over your past work
  
• 404 checker and guidance on how to fix them

Plug In SEO is the first tool for boosting the search engine rankings of a Shopify store. It’s among the popular ones, with over 30,000 users, and can easily be a part of the best SEO tools for Shopify in this list. It’s appreciated for its ease of use and ability to quickly analyze the store’s content and identify any issues affecting its ranking. This SEO tool for Shopify also suggests how to fix them with step-by-step instructions.

By using this tool, you’ll get more chances to attract the right audience. The best part, it works in a free mode but also comes with a paid edition with advanced features. For example, it can check keywords to marry your content with the audience’s requests. It also automatically adds data in JSON-LD format to create rich snippets with the most recent and comprehensive data from your website.

Pricing:

• Free Edition
• Paid Edition: $29.99-79.99/month
• Optional Expert Packages: Price is accessible upon request

• Image ALT optimization helps images rank better in search engines
  
• Fixing meta tags to adjust product titles and descriptions for better search results
  
• Sitemap creation to let Google know about all the pages on your store
  
• Finding and fixing broken links to remove dead ends from your site
  
• Checking page speed to ensure fast and smooth loading

Images play a crucial role in eCommerce, helping shoppers examine the product from every angle. That’s why their quality can impact the user experience, conversion rates, and revenue. At the same time, they can also affect the store’s SEO. They should load fast, be understandable by search spiders, and fit different screen sizes.

That’s where a dedicated tool like SEO.Bulk might help. It is a straightforward and automated app for managing images in bulk and making texts SEO-friendly. Apart from ensuring your product images get noticed by search engines, it also deals with common SEO needs like sitemap, site verification, 404 error links, and PageSpeed insights.

Pricing:

• Free

• Meta/ALT tags optimization for generating product tags instantly
  
• Handling broken links automatically
  
• Sitemap management for making your content more accessible to search engines
  
• NoIndex tag management for regulating which pages search engines see and index
  
• Page and image audits for running through 100 to 6000 pages, depending on the pricing plan

Smart SEO is another helpful tool for optimizing your content SEO-wise. It guarantees that your store meets Google requirements and provides tools and automation for generating meta tags, optimizing images, checking page speed, etc. This software aims to simplify the SEO process. The result? Higher ranking, more website visitors, and increased sales.

Pricing:

• Free plan
• Pro: $9.99
• Business: $19.99
• Premium: $29.99

• Getting into Rich Results to drive organic traffic from Google, Bing, and Pinterest
  
• Google Merchant Center compatibility to display products on Google Shopping, Ads, and even YouTube Shopping
  
• Support of reviews
  
• Showing price ranges directly in search results for subscription-based products
  
• Comprehensive data coverage (products, blogs, FAQs, videos, and breadcrumbs)

JSON‑LD is a tool you can install, pay for once, and forget about all the headaches. No technicalities. No steep learning curves. It helps you automatically build schema.org markup of the store’s website, which is crucial for rich snippets. It doesn’t matter how many pages you have: without your intervention, this tool will insert hundreds of code snippets at particular locations throughout your eCommerce site.

As you need to stand out from similar search results, having a detailed page overview on SERPs can drive more organic traffic to the store. Users may see product information like price, reviews, availability, and others to save time searching for it on the page. This summary can increase click-through rates and boost conversions.

Pricing:

• $399 as a one-time purchase

• Automatic integration of Google structure data for creating rich snippets;
  
• Pre-built editable formats for adding meta title, meta description, and social meta
  
• Comprehensive SEO analysis to spot SEO problems and suggestions on how to tackle them
  
• Google Search Console integration to monitor your website performance, submit sitemaps, and resolve issues with links
  
• Dozens of extra features like the ability to automatically add canonical tags (helps avoid duplicate content) and Instant Pages (a preloading function that boosts website speed)

SEO & Image Optimizer by Avada is one of the top-rated tools for SEO activities on a Shopify marketplace. This tool aims to simplify your optimization process and provides a user-centric design.

By utilizing SEO & Image Optimizer, you can adapt your website structure to align with Google’s search algorithm. You can also effortlessly adjust your images to meet Google requirements. For example, you can compress the image size and retain its quality, speeding up page loading.

You can also forget about manual ALT tag insertion. SEO & Image Optimizer can do all the job for you. It also sends weekly reports outlining SEO issues, search result performance, and image optimization results.

Pricing:

• Free