5 Top Proximity Marketing Apps For 2024
Proximity Marketing Apps are great for enhancing the customer experience
Updated on November 06, 2024
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NearBee is the best proximity marketing beacons app that is free and super lightweight, and can also be connected with all the beacons that are available in the range and further broadcast proximity marketing notifications to the targeting audience i.e. specific user base as per industry requirement.
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The Bleesk app is another proximity marketing application that is quite popular which scans and then detects beacon notifications. This app is also designed to receive notifications from various industries, whereas, the app features are built with a key focus on upcoming events.
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Appadia Mall is a great proximity marketing platform that integrates with popular beacon technology to help sellers connect efficiently with their clientele. As per 2019 figures, it has created a huge network with 4.5 million installations already. Appadia is also well known for attracting a higher conversion rate with figures falling between 16 and 45%, depending upon various factors like product niche, seasons, location, and many more.
The business model in action from Appadia Mall treats the seller as a starting point of their experience. With no investment requirements, rugged back-end support, and minimal subscription expenses, it has already gathered quite a following.
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The Ubi.co proximity marketing application has gained quite popularity in Italy within a couple of months. This app pushes deals, maps, local news, and local event information based on the proximity of its users. Overall, it is an app that is suitable for a majority of industries such as retail, malls, restaurants, public venues, fitness centers, etc.
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Signils is an amazing proximity marketing app from Consumer Affinity Inc which detects and manages all kinds of Bluetooth Devices, Beacons, iBeacons, Eddystone, and RuuviTags. It’s fairly simple to use and has a minimal footprint.
So these were some of the top proximity apps to try out in 2022. At this point, every business/company has its app or is currently in the process of having its application. This signifies the fact that now entrepreneurs are opting for a more personalized and customized approach to targeting their customers.
Looking at all of the key features of these proximity marketing apps, it can be said that such applications are designed and developed as per the advanced way of marketing digital products and services to the audience. We hope that this article provides you with some valuable insights into proximity marketing and beacon technology.
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