5 Top proximity apps for Marketing in 2025

Best Proximity Marketing Apps

Top Features
- Higher conversion rate (16%-25%)
- Works with Apple iBeacon, EddyStone, and many more providers
- Wide user base and trust
- Find bargains and great deals nearby
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Appadia Mall is a great proximity marketing platform that integrates with popular beacon technology to help sellers connect efficiently with their clientele. As per 2019 figures, it has created a huge network with 4.5 million installations already. Appadia is also well known for attracting a higher conversion rate with figures falling between 16 and 45%, depending upon various factors like product niche, seasons, location, and many more.

The business model in action from Appadia Mall treats the seller as a starting point of their experience. With no investment requirements, rugged back-end support, and minimal subscription expenses, it has already gathered quite a following.

Top Features
- This app can quickly adapt to the look and feel of the stores nearby
- At present, it is only available in Italy
- The user interface is simple yet innovative
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The Ubi.co proximity marketing application has gained quite popularity in Italy within a couple of months. This app pushes deals, maps, local news, and local event information based on the proximity of its users. Overall, it is an app that is suitable for a majority of industries such as retail, malls, restaurants, public venues, fitness centers, etc.

Top Features
- Scan and connect to Beacons, iBeacons, Eddystone, or RuuviTags using a single screen dashboard. Manage your connections with an easy-to-use and intuitive screen
- Offers native support in 10 languages and counting. Has a small memory footprint
- Scan for devices that use either Classic Bluetooth or Bluetooth Low Energy
- Locate lost devices by using the “I Lost Device” feature. It used Received Signal Strength Indication (RSSI) to locate the paired and unpaired lost devices
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Signils is an amazing proximity marketing app from Consumer Affinity Inc which detects and manages all kinds of Bluetooth Devices, Beacons, iBeacons, Eddystone, and RuuviTags. It’s fairly simple to use and has a minimal footprint.

So these were some of the top proximity apps to try out in 2022. At this point, every business/company has its app or is currently in the process of having its application. This signifies the fact that now entrepreneurs are opting for a more personalized and customized approach to targeting their customers.

Looking at all of the key features of these proximity marketing apps, it can be said that such applications are designed and developed as per the advanced way of marketing digital products and services to the audience. We hope that this article provides you with some valuable insights into proximity marketing and beacon technology.

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