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Air Asia

Description

AirAsia, aiming for easier travel, launched a user-friendly app with rich features to streamline booking, boost engagement, and make trip planning a breeze.

Challenge

To handle peak booking times and offer a seamless experience, the app needed scalable architecture, AI support, and cross-platform compatibility. It also included virtual assistance and travel guidance for a comprehensive booking and travel journey.

Solutions

Deep research ensured new features in the app seamlessly integrated with existing systems. A modular approach with features like virtual assistants and travel guidance made the app intuitive and user-friendly.

Impact

Streamlined booking and a helpful virtual assistant boosted user experience, leading to a 24% rise in bookings and over 50 million happy flyers.

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Industry
Expertise Mobile App Development Cloud Consulting & SI

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