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MindInventory

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Simon Sinek

Description

Simon Sinek, an influential author and speaker, runs The Optimism Company, offering leadership development through online classes, keynotes, workshops, books, and podcasts. This case study explores how we enhanced his website's functionality.

Challenge

Simon Sinek wanted The Optimism Company's website to be trendy and engaging. MindInventory stepped in to manage the site, keeping it fresh, user-friendly, and relevant for both the company and its audience.

Solutions

MindInventory boosted The Optimism Company's website with on-demand updates, gamification, Hubspot integration, and paid subscriptions, all to elevate user engagement and online presence.

They improved accessibility, offered discounts, migrated to GA4 analytics for better insights, and more.

Impact

  • In our nearly two-year partnership, Simon Sinek's website has achieved significant outcomes. Here are some of the results:

60X - Increase in subscriptions

44% - Increase in gross sales

10% - Increase in total orders

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Expertise UX/UI Design Web Development

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