The success of an app is entirely dependent upon the functionality and quality and also the experience it delivers to its users. These are the only aspects that can make or break an app’s existence among users.
On average, smartphone users spend about 177 minutes on their mobile devices on a regular basis. And from the total time consumed, 90% is solely spent on mobile apps. It’s clear that users have completely tilted towards mobile apps and may demand better services in the future.
If we talk about Apple App store, do you know, there are around 2 million apps on the Apple Store that have passed the Apple review process and entered in the competition. It’s true that every app store has an app review process but Apple is a bit rigid when it comes to giving entry to an app. So, to bring the process and major guidelines in the limelight, we have curated a short guide on the Apple Store review process that lets app owners know whether their app is going to be approved or rejected by the App Store.
Have a glance:
Technical Reasons For App Rejection By The Apple App Store
1. Crashes and Bugs: The issue of app crash might seem obvious to you but it can certainly lead your app towards failure. The issue arises when too many users are using the app at a single time. Also, there are chances of an app crash when an app has certain bugs. Apple Store considers it a serious issue and terminates the app from the submission list.
So, before submitting your application for review, you must do the necessary analysis to ignore bugs and crash issues. Because if such issues are being observed during review, Apple Store will surely reject your app.
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2. Poor Performance: How your app works is the most important factor that lets the user give a positive experience and a reason why Apple Store should approve it. An app is a combination of appealing design and super active functions. If your app justifies the defined purpose and solves users’ problems in effective ways, it’s perfect. But if not, your app can be counted poor in performance.
Make sure that your app is free from different performance issues:
- If your app takes too long to load and also if it fails to make customers happy with the homepage UX, Apple App Store considers it a bad iOS app development habit.
- Next, the navigation process in your app should be seamless and guide users with ease. Don’t ever create confusing navigation for your app as it may result in a situation where your app could be rejected.
3. Broken Link: Clicking on a link and finding it empty is the biggest concern that might become the crucial reason for app rejection. Your app should not have broken links as Apple Store doesn’t appreciate it and directly sent an app for rejection.
4. Not developed for all iOS devices: According to Apple app guidelines, it is necessary that your iOS app should run on all Apple devices. If your app doesn’t meet such review criteria, there are chances that the App store will reject the app.
5. Payment Systems: As per Apple App store rules, users can only make purchases from Apple Store, iTunes, Apple Book, etc, by using an Apple ID and a valid payment method. This ensures better and secure payment that further keeps the users information safe. Also, users can use any of the valid method credit or debit cards that help or support the users to get an easy merchandising experience on the go.
6. Lacking Standard Functionality: When you submit app to Apple App store, it means it’s the final product you want to launch for the target audience. Make sure you’ve integrated all the standard functions mentioned in the Apple App review process. Not following the standard App Store approval process guidelines will not be considered a full-fledged product by Apple Store..
Additional Reasons That Lead Your App Towards Rejection On App Store
1. Copy of another app: Unique ideas are always appreciated in app development industry. So, if you don’t want your to be rejected, make sure you don’t copy others app idea. This is how, creating a distinct app that follows all the App Store submission guidelines definitely get a spot in the App Store.
2. Inaccurate description: When you plan to launch your app it is always necessary to give the exact info about your app, its services, and products. Do not describe something which your app does not possess because if users don’t find the app relevant as per the information, they abandon or uninstall the app on an immediate effect which ultimately enforces App Store to get the app away from the Apple App approval process.
3. Poor UI: According to App store submission checklist, it is necessary to create a quality user interface that provides users smooth flow while on navigating through the app. Apple Store policy also says that an iOS app should be considered worth using if it has the capability to run on multiple iOS devices with different screen sizes.
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4. Unpleasant UX: User experience has put on the top in the Apple App guidelines that clearly depicts that the app arrive for final submission should have enhanced UX. If the user is not happy with the product or integrated app functions, these issues result in bad user experience, ultimately result in higher app store rejection rate.
5. Incomplete information: It is said that incomplete information leads individuals towards darkness where they can’t find the right path. Similarly, if you’re supposed to launch an app on Apple Store with less or incomplete information, you’re putting the app at risk. It’s better to follow Apple App Store rules during app submission, it will leave a positive impact on prospects.
Benefits An App Can Get If Approved By The Apple App Store
1. Your app does not need any more promotion once being approved by the App Store. You do not need to think about SEO to maintain consistency in the search engine rankings as these all are efficiently managed by the App Store.
2. Users can directly access and download the app. Being an app owner, you can earn even more revenue by saving app promotions and advertisement expenses.
3. You can always keep the users engaged and connected by pushing notifications, updating about new changes and added content in your application. In short, your target users will keep updated with all the new activities or features along with special offers or discounts thrown by the app.
Conclusion
There’s a specific reason behind every app rejection by App Store. If Apple becomes lenient in its App Store guidelines and approves buggy, spammy and low quality apps, what do you think it’s customers would rely on it. So, it’s necessary for every app owner to follow proven App Store guidelines explaining how to submit app to Apple Store. This not only helps save the app from rejection but also increases its chances to get instant prominence among users.
Content Writer
Sakshi Kaushik is a wordsmith extraordinaire who transforms complex technical jargon into captivating, must-read articles. Armed with a Masters in Economics, Sakshi dissects intricate topics with the precision of a seasoned expert. Her insights have graced prestigious platforms like Hackernoon, Ecowiser, and Medium, captivating readers and tech aficionados alike. With a career spanning influential companies like Teleperformance, Finex, and SparxIT Solutions, Sakshi is well-versed in navigating both the keyboard and the boardroom.
In addition to her extensive experience, Sakshi holds HubSpot certifications in Digital Advertising and Content Marketing, and has earned further credentials from UpGrad, Coursera, and Great Learning. Dedicated to sharing her expertise with mobile app developers and tech enthusiasts, Sakshi's passion shines through her writing. When she's not crafting compelling content, she enjoys diving into thrilling novels and exploring diverse worlds.
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