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Transform Online shopping with eCommerce Business Intelligence Solutions

Description

This was a client from an online shopping company in Cyprus. Its primary goals were to improve the managing of corporate eCommerce and shopping processes by using a proper BI solution. Their aim was to make their users have a better shopping experience by helping them have beautiful deals and product comparisons and a list of shops within which they can purchase these products.

The client's main objective was to design and develop an eCommerce business intelligence (BI) solution that could resolve their major challenges. They wanted a centralized platform where they could offer a variety of deals and discounts, the best offers, coupons, or rewards. They wanted to attract the customers and make them loyal. Moreover, they also wanted some options that could allow them to provide a comprehensive product comparison.

Challenge

The client was unable to transform his business requirements into one concise reporting structure in a way that enabled him to clearly view the big picture. They were also unable to get a single window view of all their places of operation, and hence they had a tough time in managing their operations. They required a business intelligence application, which would allow users to select different effective and realistic shopping choices. Monitoring eCommerce Activities was also challenging for them for which they were looking for BI solution.

Solutions

We developed a powerful business intelligence application for our client. Specifically, we used Time & Material model that incorporated Agile precept as it allowed us to develop a definite plan and outline of how the product should be designed. We introduced the Power BI campaigns’ summary dashboard, introduced the automatic data collection by using Zapier workflows, and created multiple ones (Performance, Billing, Endpoint Analysis) using Google Drive and API. Google Drive was used for data synchronization to enhance data management in relation to the integration of Power BI.

Impact

The solutions provided here boasted marketing campaign management effectiveness through better data acquisition. We adapted the sales team’s performance, enhanced targeting strategies and solidified the approach to sales of various categories in different regions. The second was enhanced real time information access as well as strategic information that enhanced the organization’s performance and enabled market development.

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Expertise BI & Big Data Consulting & SI

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