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Marketing Intelligence Solution for a Biopharma Firm

Description

Our client is a well-known biopharmaceutical company in Singapore. They offer a variety of products and support other biopharma businesses worldwide by sharing valuable industry information and fostering important connections. They focus on integrity, initiative, innovation, interactivity, and inspiration to drive global growth in the biopharma industry.

Client Goals:

The client aimed to create a comprehensive marketing business intelligence solution using Power BI. They wanted to gain meaningful insights from their data, which would be unified and intuitive, helping them make effective business decisions. They needed detailed Power BI reports for various trackers, including BioProcessing, Manufacturing and Pipeline, and CMO, to understand company features, specifications, and available facilities better.

Challenge

The client needed a one-stop solution to efficiently process and analyze vast amounts of biopharma data. They required a system that could provide clear, actionable insights across different domains like BioProcessing, Cell and Gene Therapy, Manufacturing, and CMO. Ensuring data integrity and creating user-friendly, dynamic dashboards were crucial for their decision-making processes.

Solutions

We developed a Power BI-based software solution tailored to the client's needs. Our team designed and created Power BI reports that provide intuitive information on various company features and available facilities. Key components include:

  • Country-based Cell and Gene Therapy tracker
  • Pipeline tracker and CMO tracker
  • Manufacturing facilities tracker
  • BioProcessing tracker showing stages, technology, production capabilities, bioreactor details, mergers and acquisitions, partnerships, and company management contacts

We cleaned and transformed the data using Power Query, connected SharePoint Excel data through Power BI’s web connector, and created a comprehensive data model. User access is managed through Power BI Service, and we used DAX (Data Analysis Expressions) for calculations. The visuals were developed using Power BI Desktop and published in Power BI Service, allowing dynamic interaction with the data.

Impact

Our solution provided significant benefits to the client, including:

  • Discovery of growth opportunities within the biopharma segment
  • Easy tracking of facility-wise information for various products and development phases
  • Enhanced competitive analysis and intelligence for companies
  • Improved data analysis and interpretation
  • Visual representation of trends and patterns through charts and tables
  • Ability to filter and display data based on selected criteria
Location
Date
Industry
Expertise BI & Big Data Consulting & SI

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