The fundamental idea of data creating business models has matured now. The effective and proposed use of data is now the basis of prevalent competition between mobile app development companies. Today, enterprises want to derive quality insights from the information because it will help them make smarter, better fact-based, and real-time decisions. These are the advantages that fueled the progress of the application of Big Data platforms and tools.
Right from the promotion of eLearning apps with Big Data to the role of Big Data in the education sector, data analysis has become an inevitable part of today’s industrial operations.
In the current market place, leading enterprises are including it within and outside the enterprises. It includes machine data, structured and unstructured data, online and mobile data to supplement their organizational data. In addition to this, it provides the basis for statistical and predictive views.
Big Data and mobile app development have connected the ecosystem with unprecedented growth opportunities. Everyone is hooked up to the screens of their smartphones, so it becomes usual to develop standard strategies for targeting. The improved mobile app development process cost from application development efforts is a result of making use of Big Data. It enables the smartly designed and developed decisions regarding mobile app development.
What is Big Data?
Nowadays, the dynamic and disparate volume of data is created by people, machines, and tools. And such a bundle of data needs new, improved, innovative, and scalable technology for collection, hosting, and analytics. The Big Data technology processes data collected to derive real-time and rich business insights related to users, profit, performance, productivity management, risk, and augmented shareholder value.
In a Big Data world, the prime key factor is speed. Traditional analytics usually focus on the analysis of historical data, whereas, with the use of Big Data analytics, the real-time data is encompassed.
The following are some top international brands that have employed Big Data to improve their company’s operations:
- Amazon
- Starbucks
- American Express
- Capital One
- Netflix
Role of Big Data in App Development
Importance of Big Data is immense as it encapsulates data garnered from social media, machine data, voice, and video recordings, structured and unstructured data logging, and continued preservation.
Big Data for the development of mobile apps has allowed developers to leverage more significant control over external factors. By correlating, understanding, and assessing application usage, the enterprises are heading up for proposed objectives. By extracting in-depth information and insights about user experience, it's possible to make it more relevant to users' demand, and it’s characterized by:
- Volume: The volume of data that is created is larger in comparison to conventional data sources.
- Velocity: Here, the data is developed extremely fast — a never stopping process, even if you fall asleep.
- Veracity: Big Data is actively sourced from various places and as a result, you are required to check the quality/veracity of the data.
- Variety: The data is fetched from various sources and created by machines and people.
Now let's dive in for points that make Big Data a significant factor in mobile app development.
1. Customer Needs
No doubt, quality apps mean an app that quenches the needs of the users. It heads up for more managed mobile app development costs. By using Big Data, you will be able to analyze the massive flow of data generated by users regularly. It would make you leveraged with renovating insights. Big Data fetches up the needs of users in the current market place.
Furthermore, you can construct ideas for innovative and quality mobile apps, by understanding the reaction and interaction of the users of different age groups, backgrounds, geographies, lifestyles.
2. Analysis of User Experience
The mobile app development industry is nurturing exponentially. Apart from customer needs, the developer is prone to know how the user uses their mobile app. So, with the help of Big Data application development, you can conduct a detailed analysis of user experience. As a result, it offers you a comprehensive analysis of user engagement for each page and feature. You can use the same information to prepare a list of everything that users need, demand to be improved or changed.
3. Real-Time Data Access
Today most of the businesses have to stay in touch with consistent changes in the business strategies. In this aspect, Big Data comes up with more promising results with examinations of real-time data. Big Data includes real-time analytics of data(in-flight transitory).
It becomes possible for you to take data-driven and the real-time decision that improves customer satisfaction and fetch more profits for the enterprise. Now, enterprises are much prone to hire app developers to develop quality mobile apps.
4. Compatible Big Data Marketing Strategies
The intense information about the user’s behavior including the likes, expectations, needs, demands, etc., enables you to build an accurate and compatible marketing strategy in the competitive niche.
It’s important to judge where and when you would target the audience and it makes more sense if you make business decisions that produce more benefits or outcomes for Big Data app development companies. For example, push notifications with a targeted strategy increases the productive engagement of the users.
With the use of Big Data, you can analyze the demographic data and purchase patterns of the users in today’s current market place.
5. Personalization
Big Data also offers you do optimize your search and make it less cumbersome and more improved intuitive for mobile users. The analysis of customer queries data helps you get an opportunity to deliver more construct jewel user experience. For the more, you can also merge features in data to provide smarter and quick self-service for instantaneous answers.
The more you personalize the user experience, the more engagement would be for the business enterprises. Big Data nourishes the desired features through different structures and formats by mobile app development company.
The Endnote
In the competitive market, it’s imperative to invest quality hours because the impact of big data on businesses developing mobile applications is all set to change the pattern of enterprise operations in every competitive market.
Undoubtedly, the need to hire app developers that know in and out about Big Data is going to be more exemplary. In the coming years with advanced technology, innovations, better digital channels, and various other meaningful mechanisms, there will be a more efficacious phase of development.
Considering the present-day data initiation, the importance of Big Data is going to be a lot more in the next few years.
Sr. Content Strategist
Meet Manish Chandra Srivastava, the Strategic Content Architect & Marketing Guru who turns brands into legends. Armed with a Masters in Mass Communication (2015-17), Manish has dazzled giants like Collegedunia, Embibe, and Archies. His work is spotlighted on Hackernoon, Gamasutra, and Elearning Industry.
Beyond the writer’s block, Manish is often found distracted by movies, video games, AI, and other such nerdy stuff. But the point remains, If you need your brand to shine, Manish is who you need.
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