How is Big Data Making a Difference in the Promotion of eLearning Apps?

The eLearning industry has made its mark in every corner of the world and undoubtedly will dominate in the future. It implies that the competition amongst course designers and developers will become all the more fierce and hence, they must find unique ways to raise their bar. 

According to research, the eLearning industry is set to become a $325 billion industry by the year 2025.

Big data technology has long been associated with the education sector as its future alongside being a part of numerous marketing channels. The role of Big Data in creating push notifications for the eLearning industry is prominent, which is one of the hottest marketing techniques of today.

Every content developer aims to reach its target audience at the right time and cater to their requirements. And, the impact of Big Data helps make this possible. Let’s have a look at how! 

Determining the Why, What, and When of Big Data Technology and eLearning

One of the most important steps of building up an eLearning push notification for mobile apps strategy is to determine:

1. Why (the objective)

The objective of your strategy can be anything, be it promoting a new course, convincing users to make a purchase, or offering them a free ebook. With big data analytics, you can find out the needs of your audience, segment different buyer personas, and target them accordingly. It will help you reach the right prospects and offer them exactly what they’re looking for. 

2. What (the message)

The message will be your key to writing a killer push notification copy. As you know, the subject is one of the most crucial components, hence design it in such a manner that captures the users’ attention in just a glance. With the help of Machine Learning, you can see which message works the best and craft yours accordingly. 

3. When (the time) 

The time is an element that helps you create an organized strategy and that you’re able to send push notifications at an appropriate time. This also means that it includes keeping the account of different time zones and customer satisfaction. Once users get to know the most suitable time, they use it to maximize conversions and increasing customer satisfaction. 

The Opt-in Trigger

Browser notifications messages for eLearning can be distinguished from app-only notifications by the fact that these can be sent to users only after they hit the ‘allow’ button. So, make your push notifications all the more visible to your user by following these tips:

• Fix the right trigger time for the opt-in form. It is crucial because when surfing the internet, users are bombarded with hundreds of opt-ins throughout the day; hence, they are likely to opt-out. Make sure you give them enough time to survey your website’s relevancy before seeing an opt-in form.
• One of the best ways is to set a time-based or action-based trigger, i.e., you can either set a time limit for user activities before popping the form, or you can trigger it based on the pages which attract higher conversions. 
• Always keep in mind that while you can trigger an opt-in at any web page, the web pages best suited for this purpose are: blogs, pages which observe maximum traffic, sign-up form pages, assets like images, infographics, and others such. 

Message Copy and CTA

Once you’ve successfully triggered the opt-in, the next thing is to direct your focus towards the message copy and CTA, which must be enticing and compelling. Alongside this, it should also be brand compliant. And, big data technology serves as a helping hand in crafting the right message for the right audience. 

The same is the case with the CTA of your push notifications. You can re-engage old learners with the help of new facts or information recently added to your existing courses, encourage new subscriber visits with the latest offers, augment their experience with free ebooks, and others alike. 

What’s Future Holds for the eLearning Industry?

The e-learning sector has gained momentum ever since its inception. It is, in fact, a dynamic landscape where the role of big data in marketing the e-learning content is revolutionizing. The mobile and tablet penetration has witnessed a significant rise as learners are more inclined towards learning on the go. That being said, a plethora of e-learning apps are designed by the course providers to facilitate ease of learning. 

With Big Data in eLearning, course designers can acquire what works best; hence, e-learning professionals are offered customized and more personalized courses. Also, it helps track learner patterns, i.e., assessing their course performance and time spent in finishing a particular module.

On the other hand, Big Data allows you to gain an in-depth understanding of the e-learning process and analyze how the learners are responding to the course. Figuring out which methods of the day users engage with the course the most and which delivery methods work best, can help take your e-learning strategy to an altogether new level. 

In short, Big Data and its business impact a multitude of benefits that prove to be extremely advantageous in the e-learning space.

By Manish

Sr. Content Strategist

Meet Manish Chandra Srivastava, the Strategic Content Architect & Marketing Guru who turns brands into legends. Armed with a Masters in Mass Communication (2015-17), Manish has dazzled giants like Collegedunia, Embibe, and Archies. His work is spotlighted on Hackernoon, Gamasutra, and Elearning Industry.

Beyond the writer’s block, Manish is often found distracted by movies, video games, AI, and other such nerdy stuff. But the point remains, If you need your brand to shine, Manish is who you need.