Best mobile app analytics tools to download in 2024
Google Analytics, one of the best app analytic tools
About
Google mobile app analytics, one of the best mobile app analytics tools, is a go-to tool that helps to track mobile app data. Products like AdWords, AdSense are good to integrate with Google Analytics in order to get significant insights. The list of features is very much exclusive for marketers, and it includes data collection across websites, apps, and internet-connected (IoT) devices, data access via the mobile app, configurable APIs, and much more in order to suit the requirement of marketers.
Why we picked it?
Countly, one of the best mobile app analytics tools
About
This open-source mobile app analytic comes for free if it is self-hosted. Just like Flurry Analytics, Countly also supports a wide range of platforms such as iOS, Android, Windows Phone, and Blackberry. The open-source nature of Countly makes it easier for marketers to host the app on their servers. The mobile app offers insightful data on users and their loyalty and session frequency, including the country name they come from.
Why we picked it?
Appsflyer, one of the free mobile app analytics tools
About
One of the best things about Appsflyer is that it gives the option of customization to the end-user while working in sync with various platforms like Windows, web, Amazon, Unity, Android, iOS, and many more. Another point worth noting about this platform is that there seem to be no financial relationships with any sort of affiliation or advertisement networks. Gamers too can easily use this analytic tool and target their respective markets and specific user base.
Why we picked it?
Adobe Analytics, the best mobile analytics platform
About
With Adobe Analytics, you get instant access to intuitive scorecards with key metrics and the ability to do more detailed breakdowns and trending reports. This one of the free mobile app analytics tools allows you to collect and measure all of your data in a central location with tools such as custom variables, unique processing rules, offline data integration, tag management and data warehouse and data feeds. Additionally, with Adobe Analytics technology, you can monitor and analyze streams of data, then convert it into actionable, real-time insight.
Why we picked it?
Adjust, one of the best app analytics tools
About
Adjust integrates smoothly with various platforms, including Windows, iOS, Android etc. This one of the best app analytics tools allows you to fully tailor events to your app's specific conversion goals; whether you're aiming for signups, purchases, level-ups and more. Powerful filters and diverse parameters allow you to dive deep into your unique KPIs and understand user cohort behavior.
Why we picked it?
Bag relevant views, higher downloads & real shares for your app
So, if you want to understand your users and drive traffic to your platforms, then this is the right time to add the benefits of any of the above-mentioned mobile app analytics tools.
When you have the right analytics about your business and the money it makes, you can easily gamble on the new ventures. Moreover, it is always in favor to have the right metric for every action your business is taking. The correct data can prove to be the fuel for your business in order to bring growth to your business.
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Content Writer
Sakshi Kaushik is a wordsmith extraordinaire who transforms complex technical jargon into captivating, must-read articles. Armed with a Masters in Economics, Sakshi dissects intricate topics with the precision of a seasoned expert. Her insights have graced prestigious platforms like Hackernoon, Ecowiser, and Medium, captivating readers and tech aficionados alike. With a career spanning influential companies like Teleperformance, Finex, and SparxIT Solutions, Sakshi is well-versed in navigating both the keyboard and the boardroom.
In addition to her extensive experience, Sakshi holds HubSpot certifications in Digital Advertising and Content Marketing, and has earned further credentials from UpGrad, Coursera, and Great Learning. Dedicated to sharing her expertise with mobile app developers and tech enthusiasts, Sakshi's passion shines through her writing. When she's not crafting compelling content, she enjoys diving into thrilling novels and exploring diverse worlds.