Crowdfunding is a simple and efficient way of raising funds to support the growth and expansion of your business. With the ever-expanding digital era, raising funds for a business or a non-profit cause has become extremely simple. Easy-to-use crowdfunding platforms have been developed to help both fundraisers and their supporters in the process. Read More
Top Crowdfunding Platforms for Successfully Raising Funds in 2024!
Indiegogo
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Indiegogo is a crowdfunding platform that offers users an opportunity to raise funds for a start-up, idea, or charity. It is one of the best platforms to support small business crowdfunding rounds to source extra funds to expand their business. These funds can also help in starting a new product line.
Unlike other traditional crowdfunding websites, Indiegogo offers a more secure platform to finance start-ups, campaigns, services, and new products. By leveraging the power of crowd, Indiegogo provides access to funds in a more efficient manner than traditional funding methods.
Why we picked it?
Classy
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Classy is a fully optimized crowdfunding platform that is designed to help non-profit organizations with fundraising tools to maximize their social impact and source funds. From event registration to management, Classy can do it all. It is one of the best crowdfunding platforms certified by B Corp to manage all the aspects of online fundraising under one roof.
Classy is ideal for both crowdfunding and peer-to-peer fundraising. With its comprehensive suite of tools, it can support crowd funding for startups and small businesses in the most simple yet effective manner.
Why we picked it?
Fundable
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Fundable is one of the top equity crowdfunding platforms that helps in quickly engaging a large set of backers to raise capital and required funds. It is best suited for startups that have a solid plan for funding and looking to expand their operations with the same. Similar to the best fund raising apps, Fundable touts its hands-on support to companies as they navigate through the tedious fundraising process.
Businesses can raise either equity-based or rewards-based crowdfunding using this top crowdfunding platform. The backers get a share of the company in return for investing their money. If you are determined to raise funds with a solid plan of action, Fundable is the best fund raising platform for you.
Why we picked it?
DonorsChoose
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DonorsChoose is a US-based crowdfunding platform that allows individuals to directly donate to a good cause. This platform directly connects teachers with suitable donors who wish to offer financial relief and assistance. DonorsChoose is open to each and every US public school to help them overcome financial barriers and buy required school supplies.
The funds raised by DonorsChase can be used for anything from new textbooks to a field trip and all the things in between. These sites provide an invaluable service for public schools all around the country.
Why we picked it?
Kickstarter
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Kickstarter is among the top crowdfunding sites that assist businesses to turn their vision into reality. It offers a collaborative platform for creators to share their creative vision and connects them with investors that can back the project. You can use Kickstarter to fund a short film, music album, domestic clothing brand, or any other similar project.
The process of going from a napkin sketch to a tangible finished project is tiring, long, and expensive. This is where the best crowdfunding site can help you share the project with the backers who can pledge funds towards making the project a reality in exchange of profitable rewards.
Why we picked it?
Patreon
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Patreon is one of the best crowdfunding platforms that offers a powerful set of tools to raise funds by reaching and engaging with your supporters and fans. It simplifies crowdfunding for business professionals by targeting a particular audience, including artists and content creators.
It has an ongoing approach to rewards-based crowdfunding that sets it apart from the best crowdfunding platforms. Patreon enables entrepreneurs engaged in an ongoing endeavor to get paid directly by users who wish to consume their content.
Why we picked it?
GoFundMe
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GoFundMe is among the best crowdfunding platforms in America that enable people to raise funds for any and every kind of event. From graduation celebratory ceremonies to health-related emergencies, GoFundMe will ensure that you have funds for all. Similar to other fund raising apps, it offers a secure way to collect and distribute electronic donations and payments.
It is one of the most commonly used crowdfunding platforms for startups and small businesses. All that you have to do is pitch your idea, set a fundraising goal, share your marketing campaign on social media sites, and accept donations through the platform. Along with this, GoFundMe also facilitates charitable donations for small businesses.
Why we picked it?
WeFunder
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WeFunder is ranked among the best crowdfunding platforms for startups that connect businesses and investors online. It is an easy way for non-accredited investors with limited capital to invest in the initial stages of a startup. It is the best crowdfunding site for investors that allows them to invest their money in the early stages of a startup.
Unlike other crowdfunding platforms, WeFunder is based on the philosophy that every individual, irrespective of their wealth, should be able to invest in a company. With the inclusive fundraising opportunity, WeFunder gives everyone access to the market that was formerly reserved for high net-worth institutions and investors.
Why we picked it?
RealtyMogul
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RealtyMogul is a crowdfunding platform that offers investment options for both accredited and non-accredited investors. It connects investors with institutional-level and profitable real estate investments. It is a top crowdfunding platform that conducts deep research into each investment opportunity, including the market and target returns.
Similar to the other crowdfunding apps, RealtyMogul offers multiple options for investments. If you are an accredited investor, you can invest directly in individual properties. As for non-accredited investors, you can invest in REIT products.
Why we picked it?
Fundly
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Fundly is a fundraising donation platform and among the best crowdfunding platforms that is scalable for any fundraiser or nonprofit organization. It is suitable for non-profits, charities, clubs, schools, churches, and other organizations or causes. This platform can help organizations socially raise funds for a good cause through friends, families, or donors.
It is a versatile crowdfunding platform that is suitable for fundraisers of all sizes and natures. The best part about using this platform is that you can withdraw your funds as soon as you start collecting your donations.
Why we picked it?
Bag relevant views, higher downloads & real shares for your app
What are the different types of crowdfunding platforms available for users?
There are different types of fundraising platforms available for the users to choose from. The selection of platform can vary as per the business needs, nature, size, and more. The main categories of the crowdfunding platforms are mentioned below:
1. Donation-based crowdfunding platforms
These platforms are designed for special campaigns that offer no profit or financial gain in return for the investment. Individuals give donations to fund a special cause or an idea as per their liking.
Donation-based crowdfunding platforms are commonly used to help raise money for charities, non-profit organisations, or other special causes.
2. Reward-based crowdfunding platforms
As the name suggests, reward-based crowdfunding platforms are used by individuals who seek a reward or an incentive in return for their investments. This reward is usually given in the form of a product or service offered by the business.
These kinds of platforms are best for companies that deal in tangible products and services. Apart from this, these can also function as the best crowdfunding websites for investors who are looking for a test market for their products.
3. Equity-based crowdfunding platforms
These platforms offer real investments for users in private companies. The fund contributors can become part owners of the business by trading capital for equity shares. The financial contributors receive a financial return on investments and share of profits as per their investment.
Equity-based crowdfunding platforms are popularly used by entrepreneurs and startups who are looking for an alternative option to venture capital efforts.
The Big Benefits of Crowdfunding Platforms
Some of the top crowdfunding sites are used for ensuring additional convenience and support in the fundraising process. Let's discuss some of these advantages in detail,
1. More efficient
As a growing startup company, you might not want to waste a lot of time and effort on the tiresome fundraising process. Crowdfunding platforms are more efficient and faster in meeting the financial needs of any kind of business. With a suitable platform, businesses can communicate their story to attract potential investors and backers for their financial requirements. However, it's important to also consider alternative financing options, such as understanding venture debt financing, which can provide additional flexibility and support for your growth.
2. Build traction, social proof, and validation
A strong and highly visible crowdfunding campaign can provide the needed validation and social proof that is vital in tracking your progress further. Once early investors vet and buy into your idea, others are more likely to follow suit.
3. Doubles the media and marketing exposure
Crowdfunding platforms offer great exposure for the products and services offered by your business. Feature stories, blogs, and print publications help users to know more about the products and services offered by your business. Crowdfunding platforms will surely put you in touch with the best potential investors for your business.
4. Relatively low risk
Crowdfunding platforms offer a relatively low risky platform for raising capital. Unlike traditional methods like bank loans or venture capital, you do need any collateral in your business. Apart from this, if your campaign is unsuccessful, you will not be liable to pay any debts.
How to use crowdfunding platforms to ensure business success?
Crowdfunding is the best type of alternative fund option available for entrepreneurs and investors. If you are a startup or a small business, there are a number of advantages to using these platforms. Understanding the stages of Venture Capital can also be invaluable for raising funds and growing your business.
1. You can raise a significant amount of money through these platforms without much risk and debt. These are, thereby, better than traditional methods of fundraising.
2. You get an open market to test your products and services. If you are able to raise money through these platforms, you can be sure of the demand in the market.
3. You can build awareness and a strong community through the top crowdfunding platforms. This can be beneficial in the long run for marketing and PR purposes.
4. These platforms offer a quicker and easier form of raising investments for all kinds of businesses.
Final Verdict
This article provides an overview of the top crowdfunding platforms along with their features and functionality. You can get a comprehensive understanding of the crowdfunding landscape, allowing them to make informed decisions to enrich their fundraising experience.
With a clear strategic approach and a suitable crowdfunding platform, a business can successfully raise investments without much effort. All these platforms can be used by all businesses irrespective of their size, nature, and purpose.
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Sr. Content Writer
Aman Gaur is a Senior Writer at MobileAppDaily (MAD). He is an IT engineer (as per academics) who turned to writing because of his flair for storytelling. He has an experience of 6+ years and has worked with multiple companies in many niches but primarily ‘Tech’. He has many interests that range from being a tech enthusiast to an admirer of international music and cinema. Currently, he is using his skills to help MAD expand and create valuable content for the platform, thereby, helping in improving overall traffic, leads, and branding of the company.