This blog lists the top CRM software for businesses based on their user ratings and reviews, pricing, and functionalities.
Updated on November 06, 2024
Customer relationship management (CRM) software helps businesses to better access and organize customer data. This data comes from several channels, such as a company’s official website, emails, customer support logs, and social media channels.
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ActiveCampaign is an up-and-coming CRM software offering many different services to kick your business up. It provides its clients with integrated marketing, sales, and automation services, which helps foster a unified approach with these departments.
This CRM tool helps deliver compelling and personalized communications at the right time by automating emails and interactions. This, in turn, helps drive high-quality leads, increase customer engagement, and unify data to sharpen your marketing efforts.
You can also streamline tasks of any scale with automated processes and effectively direct leads to the appropriate teams to ensure a seamless and consistent experience from start to finish.
ActiveCampaign offers a good 900+ integrations with other apps such as Shopify, WordPress, and Zapier. It allows the client to cover a vast landscape and scale without hassle.
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Last but not least is the Act! CRM software solution. Act CRM is another up-and-coming tool with great value and features. The software offers a holistic relationship package that covers CRM and marketing automation needs.
With 93% customer satisfaction and 800,000 users globally, Act CRM holds its expertise in deep SME knowledge and incorporates that intelligence through its CRM solutions.
Act CRM software allows businesses to optimize sales performance and increase overall profitability. It can be easily intеgrated with Microsoft Officе and Outlook, еnabling salеs tеams to еffortlеssly monitor and manage all еmails and documents associatеd with thеir contacts.
You can also manage a structured calendar and stay on track with crucial customer follow-ups and touchpoints. Additionally, Act! Marketing Automation empowers you to execute response-driven marketing campaigns, targeting specific lists for maximum impact.
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Nutshell is a user-friendly yet powerful CRM platform that offers sales and marketing automation. It integrates with dozens of popular business software applications such as Microsoft 365, G Suite, Quickbooks, etc. This integration enhances workflow efficiency and fosters a connected system.
The CRM tool offers the most advanced pipeline automation tools at a competitive price that meets most companies' budgets.
Nutshell comes with three price ranges: $16, $42, and $67 per month. These plans are billed annually and offer a range of features for clients. Furthermore, in addition to its annual plans, Nutshell extends its versatility by providing specialized programs for managing specific activities, such as campaigns and VisitorIQ. This ensures a tailored CRM solution for diverse business needs.
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Apptivo CRM is a simple and integrated CRM solution that aims to simplify the customer journey and sales operations. Their Kanban view projects the real-time status of the leads and opportunities to run the sales cycle effectively.
Moreover, Apptivo integrates with G Suite and Office 365 to schedule and send invites to customers outside the organization. The company also makes daily tasks easier with automation through its contentious activity tracking, opportunity management, and Email sequencing.
Apptivo also has an in-built invoice system that enables you to send and receive online payments anywhere. Also, it has a powerful customer support system to help you in times of queries. With Apptivo CRM, you can also send personalized emails to your prospects and clients.
What’s more? You can easily track the entire process and close more deals from anywhere. So, if you plan to integrate CRM software into your business processes, this tool is worth considering.
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Creatio CRM is another unified platform that combines sales, marketing, and customer service activities. Their no-code approach allows you to create workflows, data models, and UI/UX interfaces without typing a single line of code.
Creatio software for CRM features end-to-end workflow automation that allows you to design operational and vertical workflows across multiple business functions and channels. This streamlined approach enhances efficiency and cohesiveness in your processes.
Crеatio's no-codе capabilitiеs еxtеnd to thе rеalm of rеporting and dashboarding, allowing usеrs to gеnеratе insights еffortlеssly. Thе softwarе incorporatеs built-in analytics and KPI monitoring tools, facilitating thе dеsign of pеrsonalizеd dashboards with minimal coding еffort.
This CRM tool also helps you to create and manage multichannel marketing campaigns of any type and complexity. Also, you can automatically identify the areas where you need to improve sales efforts. So, this is one of the best CRM software that you can consider for your business needs.
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Salesflare is a simple yet powerful CRM software for SME and MSME businesses. One of the most noted client management systems, Salesflare CRM offers customers an automated and integrated solution encompassing the entire customer journey.
Salesflare eliminates 90% of the grunt work by automating tedious data entry tasks. This frees up your team to focus on more consumer-centric and strategic activities.
Starting at $29 per user/month, it seamlessly integrates with all your sales and productivity tools. Additionally, Salesflare provides real-time information with email, link, and website tracking. This gives your team with the insights to make informed decisions and drive sales success.
Thus, Salesflare is a great option for small businesses due to its automation features, affordability, and integration compatibilities. Choosing this CRM tool will help you enhance customer management processes and drive growth.
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Formerly known as ProsperWorks, this one of the top CRMs prioritizes simplicity and automation. It easily integrates with your Google Workspace and improves the consistency of your communications through personalized email templates.
It also allows you to integrate LinkedIn or Sales Navigator with your system, enabling you to add new prospects to the CRM in one click. This feature streamlines your lead management efforts and ensures no opportunity goes unnoticed.
This top CRM software also syncs emails, files, and contacts into the system so you have the whole relationship history in one place without additional effort. You can also add leads, update deals, look up past interactions, and create Google Calendar events from your Gmail inbox.
What else? Well, you can stop doing repetitive admin work. Copper’s automation handles tasks like logging calls, meetings, attaching files, and more.
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Nextiva is a comprehensive CRM platform designed to streamline customer interactions and communication. It helps reduce app fatigue through a single tool capable of communicating with customers and teams across different channels.
This software for CRM allows you to track customer conversations and feedback in a single view and helps curate all critical operations under a unified workplace. This simplifies the process of monitoring and responding to client interactions.
Nextiva also features the option of Customer clairvoyance. This automates post-interaction follow-ups, ensuring clients receive timely and genuine feedback requests. This dynamic approach facilitates the collection of fresh, real-time feedback, contributing to ongoing improvements in your customer relationships.
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SAP Cloud offers a distinguished CRM solution that caters to businesses of all scales, primarily emphasizing on enhancing sales and fostering customer engagement. Yet, its versatile capabilities extend across a wide spectrum, encompassing vital aspects such as customer data management, sales automation, marketing, and comprehensive customer service.
It seamlessly supports Manufacturing, IT, Automation, Retail, Telecommunications, and many other sectors, making it a versatile and adaptable solution.
Using this CRM software, you can share interactive reports and a dashboard that reveals sales metrics, forecasts, and other vital information. You also get a comprehensive view of the customer’s engagement, service and transaction history. The SAP Sales Cloud has extensive visit management capabilities, including visit planning, routing, and execution.
This CRM software also has a complete analytic suite that provides embedded analytics and real-time predictors to track critical KPIs. This feature is available for free within the application.
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First started in 2013, Close CRM has been developing solutions that concentrate on better communication without the need for manual data entry or complex UI. With 80+ team members spread across the globe, Close CRM and its sales tools help startups and small businesses gain quality leads and close more deals quickly.
Close CRM also offers customizable call software for outbound sales representatives. You get built-in VoIP and SMS and automation features like power dialer, predictive dialer, and call coaching to speed through your lead lists easily. You can also set tasks for yourself and your team members for better workflow optimization.
Close CRM enables users to integrate their tech stack with over 100 native, no code, and Zapier integrations. And with powerful reporting and dashboarding in place, you can easily make decisions that impact overall sales.
The term CRM is an acronym for Customer Relationship Management. It is an application that allows businesses to centralize, optimize, and streamline their internal and external communication. At its core, CRM software serves as a centralized database and toolset that enables businesses to efficiently store, track, and analyze customer-related information and activities.
At the end of the day, customer relationship management software is all about finding the pain points and maintaining the best possible relationship with your customers. The better you understand your customers, the stronger your relationships will be.
The software archives this by tracking potential or existing customer behavior through different channels like social media, websites, or email marketing campaigns. With optimized and established CRM tools, businesses can shoot customized emails to customers, guide them through sales funnels, and alert representatives about customer interests.
With the increasing need for personalized service and detailed attention toward customers, CRM software offers unparalleled benefits to businesses for achieving better customer service. Mentioned below are some benefits that companies enjoy with CRM integration -
We all know that data entry is a painstaking process. Inputting data from a source to a database is something that doesn't provide business value. It is rather grunt work that requires mind-numbing and time-consuming activities. Because of this, many executives often fail to dedicate their working hours to core objectives and get stuck on dull activities.
With the help of a CRM solution, executives don't have to spend time logging emails, calls, or interactions manually. CRM software automatically collects and updates all the data and aggregates it within the system. The streamlined processes ensure faster deal closures, improved sales productivity, and reduced administrative burden.
Sales are not the only branch of the company that can benefit from CRM. Reliable and updated data in a CRM database is also hugely beneficial for running successful marketing campaigns. CRM's detailed customer segmentation allows for highly targeted marketing campaigns. CRM can further curate content and promotions specific to a target audience if integrated with marketing automation tools.
Top CRM tools can efficiently control your marketing efforts while making them easier to accomplish. Also, it can give you a clear understanding of where your campaigns are lacking and what you can do to optimize them.
CRM platforms centralize customer data, providing a comprehensive view of interactions, preferences, and purchase history. This enables businesses to understand customers better, anticipate their needs, and personalize interactions, fostering stronger and more meaningful relationships.
In 2023, customer service is as important as anything else in the business. Even the after-sales department understands and resolves client issues with the shortest TAT. Support teams can resolve issues promptly and accurately with access to comprehensive customer profiles.
Top CRM tools track support tickets, provide case histories, and automate escalations, resulting in quicker response times and higher customer satisfaction. For instance, if the customer data in the CRM includes the key areas of their interest, a support representative can proactively meet the customer’s needs and solve problems.
Buying a CRM solution is a one-time endeavor. Hence, companies need to put extra effort into identifying the best CRM for small business that caters to their every need and offers a seamless experience to their users. Here are some points to keep in mind while searching for a CRM tool.
Going to the market without making a list first is neither practical nor beneficial for you. The same goes when you’re looking to get CRM for small business. Before jumping on CRM platforms, it is essential to identify your business requirements and pain points. This refers to conducting internal discussions with key stakeholders, like sales, marketing, and customer support teams. A thorough discussion can help identify the specific functionalities and features they need in a CRM.
A major decision also includes whether you want a cloud-based or on-premises CRM. Generally, opting for a cloud-based CRM solution is the way to go as it attracts much less funding and ensures proper security and backup of your data.
Before researching top CRMs, evaluate and establish a budget for the CRM implementation. The budget should include licensing costs, customization expenses, and ongoing maintenance fees to make an informed decision. Also, it will be beneficial to estimate the total cost of ownership over several years to ensure it aligns with your upcoming finances.
Remember that CRM platforms that worked wonders for one company might not be worth a dime to another. Every business operates differently and has different needs, different processes, and different areas of focus. Moreover, the business will not be a linear graph; as the operations increase and your company develops, you will need more computation power and heavier databases, and your requirements might change.
Thus, always analyze what features and functionalities you need today and what upgrades you expect in the future.
While searching for the best CRM solution, one of the most paramount aspects is integrating with the existing tech stack. CRM is not a new addition to your existing applications; it is the tool that will contain all the other solutions to deliver a unified platform.
Assess your current technology stack and explore how the CRM will integrate with existing systems like email clients, marketing automation tools, and ERP software. A seamless integration between CRM and other applications enhances efficiency and ensures data consistency across your organization.
It’s no secret that your business will use the CRM system for decades, so it will be wise to test it before the application of small business CRM software. It will help you briefly understand if it will be the right solution for you. Ask your vendor for a trial run and thoroughly test the platform’s functionality and user experience.
Well, that is all for this list of CRM software for businesses. We hope this blog helped answer which software is best for CRM. The CRM tools that we mentioned above have been reviewed by MobileAppDaily experts to test their usability.
So, you can pick any of the above-mentioned options and use a smarter approach to gather and use customer data and increase your lead conversions.
Now, if you too own such innovative software and think it should be enlisted among the above-mentioned options, then you can list your product with MobileAppDaily. If the product qualifies for quality standards, then it can have the opportunity to be displayed among the top options so potential users can find them easily.
In case you want to develop CRM software for small business, you can contact the leading top custom software development companies. The experts will guide you through the entire process and help you build a revenue-generating product.
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Freedcamp
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Smartsuite
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Confluence
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Todoist
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nTask
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Noteshelf 2
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Beesy
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Loose Leaf
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Notes Plus X
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Note Taker HD
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Leap
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LetsBuild
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Projul
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Fonn
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Knowify
