Top Advertising Companies in India 2024

Before the digital realm took over, India largely relied on advertising through ad copies, billboards, TV ads, newspaper ads, etc. In fact, it was the primary way to boost the presence of various important brands. 

However, with the emergence of digital marketing and digital advertising, companies in India have started to focus on both inbound and outbound ways of advertising a product or service. Today, the audience might know your brand from social media platforms like YouTube, Instagram, Facebook, X (formerly Twitter), etc., which wasn’t really the case a couple of decades back.

Further on, India is home to world-renowned international advertising companies such as Dentsu International, Ogilvy, DDB Mudra Group, MullenLow Lintas Group, etc. On the contrary, you also get locally brewed top advertising companies in India that even support international clients in their advertising campaigns. 

There are several stats that showcase the ripe nature of India’s advertising ecosystem taken from Statista and other sources:

• Advertising spending in the Indian market is estimated to reach $14.76 billion by the end of 2024.
• In India, digital advertising is estimated to reach around 44% by 2029.
• It is estimated that about 85% of the advertising revenue will be generated through programmatic advertising by 2029.
• As per the Economic Times, the CAGR of the Indian advertising industry will be 9.86%.

The advertising ecosystem of India is quite vibrant and diverse. So, the types of services and their scale provided by advertising companies in India cater to companies end-to-end. This ranges from the research phase to full-fledged deployment of campaigns on multiple channels. 

We have provided the scale of the services and their types based on top advertising companies in India. So, let’s begin!

The Scale of Services:

• Small Scale: These companies deal with local campaigns for small businesses. These companies often provide basic services like social media management, basic print advertising, etc.
• Medium-Scale: These companies focus on both regional and national campaigns. They primarily work for SMEs (Small and Medium-sized Size Enterprises) and provide services like integrated marketing campaigns, public relations, etc.
• Large-Scale: These companies deal with international campaigns for multinational corporations. They provide a full range of services that begin from extensive media to brand consulting and its development.

Types of Services:

• Traditional Advertising: Print advertising, radio advertising, television advertising, and outdoor advertising (billboards, hoardings).
• Digital Marketing: Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and mobile marketing.
• Public Relations: Media relations, crisis communication, corporate communication, and event management.
• Brand Management: Brand strategy, brand identity, brand positioning, and brand activation.
• Market Research: Consumer research, market analysis, and competitor analysis.

If we extrapolate on global practices followed by credible advertising firms, the top advertising companies in India follow a process that is more or less the same. So, here are the steps that are ideally used by these companies to create a campaign.

1. Research

This is the first step for any sort of advertising campaign. It is essential to the campaign as it helps us understand the gaps and, more importantly, what to do to stand out. 

For that, an advertising company in India would start to figure out the target audience, competitors, and the overall market. This helps the companies decide the tone of the campaign, what more needs to be done, and the space for the company. It also helps in understanding the latest trends followed by companies, the preferences of the customer, and the strategies that need to be followed.

2. Planning

Based on the data accumulated during the first step, an advertising firm in India decides what needs to be done. This includes various advertising techniques that are used both from the perspective of outbound and inbound marketing. 

For outbound marketing, these companies assist with media houses, billboards, TV, print ads, social media advertising, and even press releases. For inbound marketing, they help with SEO, PPC, content marketing, and a plethora of other services. 

It is also important to note that the best advertising company in India may not necessarily provide these services. However, the majority of the top advertising companies in India today understand the importance of inbound marketing, so they have learned the ropes around it.

3. Execution

During execution, unlike a pure digital marketing company that typically focuses on inbound marketing, advertising goes beyond. While advertising a product, it is also important to keep a check on the supply. 

For consumer products, this step becomes essential. However, if we talk about IT, the majority of services are either SaaS (Software as a Service) or downloadable in nature. Other types of services include on-premise services, managed services, and consultancy services.

So, these firms try to learn about the fitness of the product. This ensures that if they advertise a product or service’s feature, it is supposed to deliver if the customer tries it out. Once done, they deploy the created strategies to kick-start the campaign and learn its ROI depending on the requirements.

4. Development of Creative Brief

Once the requirements are achieved, a top advertising agency in India will deliver a creative brief. This is a document that outlines all the strategies and deliverables for a successful campaign. This can include things like:

• Objective of the campaign
• Ideal customer or target audience
• Key messaging of the campaign
• Guidelines for the brand
• Specific assets created (Website, Social Media Posts, etc.)
• Budget of the campaign

5. Production of Campaign

This is the step where companies start to deploy the campaign in full force. Here, an advertising company in India will open all channels and deliver all the services asked for, both inbound and outbound. 

6. Quality Assurance

To ensure the quality of a campaign, the top advertising companies in India would begin to check the campaign for tonality, messaging, consistency, and many other things. This would help create a consistent brand presence and help your brand become more distinguishable even in a saturated market space.

From Fevicol’s funny TV ads and print material to India’s biggest dairy company, Amul, advertising has changed and evolved over time in the Indian landscape. And now, we also have advertising campaigns for IT companies like TCS, Wipro, Tech Mahindra, etc., providing IT services and getting noticed throughout the nation. 

In fact, today, we have SMEs in the IT domain looking out to the best advertising companies in India for support. It is because of this emergence in the IT ecosystem and changing dynamics in the market that the Indian advertising landscape is constantly changing its shape. So, below, we have mentioned some of the most commonly followed trends by the top advertising companies in India that are true for today.

• As per the Economic Times, IPL 2024 gained around 510 million viewers in the Initial 51 matches, providing a great opportunity to market products and services.
• Some of the leading markets in India are currently telecom, e-commerce, and FMCG.
• The use of technologies like AI and ML will reshape the interaction between companies and customers.
• Higher usage of ebooks, whitepapers, and case studies to capture high-quality leads.
• Content remains important, with video content in regional languages drawing more attention.
• Content formats like webinars and podcasts have become more enticing ways to connect with customers.
• Increased usage of programmatic content advertising through relevant tools is an appropriate way of marketing.
• SEO is becoming more prominent to gain more organic traffic from the SERP.
• Growth of influencer marketing to advertise products on social media platforms like Instagram, Facebook, YouTube, etc.
• More reliance on marketing automation to create an omnichannel presence.

At MobileAppDaily, our core offerings surpass directories like top advertising companies in India. To fulfill that, we not only provide resources like top companies in digital categories and locations but also offer listicles on digital products, and articles on a variety of nascent topics. 

Through our well-researched listings, we aim to connect potential hirers of services with the best companies for their requirements. This has helped both our target audience seeking the right company and the companies listed on our “Top Companies Reports.” With our core offerings, we want to create a space where everyone learns, benefits, and evolves in the changing market narratives.

Recognizing Industry Leaders in the Different Areas!

As said earlier, our offerings are not limited to reports on top companies, top product listicles, or articles on different topics & technologies. Instead, we also bring out interviews from the leader's mouths, extrapolating on their experience and journey to success.

We have covered a variety of exclusive interviews that cover exciting topics from the leaders of different companies like Digitas India, Atlassian, ChaChing, Digital Turbine, etc.

Beyond this, we also try to create interesting special reports on Women in Tech, 40 under 40, Real-Time Billionaires, India’s Top Richest, etc. With all this, our idea is to create a wide portfolio of original content that provides value to our readers.

MobileAppDaily’s Popularity

MobileAppDaily has now ventured for plenty of years, creating its own presence in the digital space. With our offerings like top advertising companies in India, we have continuously strived to help businesses, entrepreneurs, and tech enthusiasts.

This is the reason our efforts have been recognized by many prestigious media outlets like Gulf News, Mid Day, Deccan Herald, The Hindu, NDTV, etc.

These recognitions have not only boosted our confidence to create better resources but also created a picture of our commitment to helping businesses seize new opportunities. In saying this, we also understand the importance of social media today. Through informative posts, we have continuously expanded our efforts on platforms like X (formerly Twitter), Instagram, and LinkedIn. 

This expansion has helped us connect with our audience of developers, enthusiasts, and business leaders who take the benefit of new and trending information on our platform. Through this, we have been able to create a community of people who are interested in tech and created an acute presence that no one can defy.

How Did MobileAppDaily Create the List of the Best Advertising Companies in India?

To create the list of the top advertising companies in India at MobileAppDaily, we took a structured and well-researched approach. To implement that, we created a series of steps to create a list that helps everyone:

1. Market Research and Data Collection

The first step in our arsenal was to begin with analyzing the advertising industry in India. For that, we began with identifying major players, emerging companies, and current market trends. We also started collecting data from multiple credible sources from options like business reports, client reviews, expert opinions, and statistics.

2. Evaluation Criteria

To set the criteria for shortlisting, here are some of the factors that were affixed to check the capability of a company:

• Reputation of the company
• Services offered include press releases, video advertising, print ads, SEO, PPC, content marketing, and social media campaigns.
• Demonstration of innovation and creative campaigns in the past
• Diverse and high-profile client portfolio
• Measurable ROI and overall customer satisfaction

3. Expert Reviews and Opinions

We started to talk with multiple experts within our company who understand advertising to initiate the process. Based on our initial inference, we also consulted with other third-party experts who are affiliated with us.

Combining all opinions, we gathered postulates that led us to information like each company’s leadership, strategic direction, and overall performance in the competitive landscape.

4. Client Reviews and Testimonials

In this phase, we started to shortlist the top advertising companies in India based on customer reviews and testimonials. This helped us understand the ability of each company to deliver quality service, manage projects effectively, and even build client relationships.

Accolades & Certificates - Beyond Deliverance!

Our core criteria don’t circulate around companies that have received awards & accolades. However, it is an indicator of the unprecedented service provided by a company. These are important because, for many potential hirers, awards are a good way to understand the capability of a company without previously working with them.

So, here are some of the huge organizations that have recognized companies from our report. These are the CSS Design Awards, FWA Awards, CSS Awwwards, Digital Excellence Awards, W3Awards, etc. These awards not only compel companies to hire but also create an impression of the quality of service.