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MontiPlanet: Online Platform for Purchasing Montessori Products

Description

The customer, a leading Dutch company in children's entertainment, focuses on the play-to-learn concept and collaborates with various educational toy brands. They sell these products through their Dutch website, Toverkast.nl.

Their ambitious goal is to become a global leader in the educational toy industry, with their next strategic move being an entry into the US market.

Challenge

The customer identified a high search volume for Montessori products in the US, a niche overlooked by major retailers like Amazon. This presents a unique opportunity to establish a strong market presence.

To capitalize on this, the customer decided to launch a specialized e-commerce platform offering a comprehensive range of Montessori products. They enlisted Cyfrania to build this platform.

Key requirements for the e-commerce platform include:

  • Prioritizing SEO to ensure strong Google search rankings.
  • Achieving high scores in Google performance metrics, which influence search rankings.
  • Favoring cost-effective solutions to stay within budget.

Solutions

For this project, choosing the right development technologies was crucial.

We opted for:

  • Next.js for building SEO-optimized websites, achieving excellent SEO metrics.
  • Tailwind UI for pre-made components, speeding up interface development and staying within budget.
  • WooCommerce for managing the product database, saving the customer development costs.

Impact

The customer praised the project outcomes, which include:

  • Building a large-scale website in just 12 weeks.
  • Achieving performance scores of 80-90% on most pages, surpassing competitors.
  • High Google search rankings and indexing for many pages within four weeks of launch.
  • Attracting visitors through Google searches.
Location
Date
Industry
Expertise Custom Software Development Web Development E-Commerce Development

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