Appinventiv
App Development & Digital Transformation Agency
App Development & Digital Transformation Agency
Adidas is one of the largest sports merchandise brands in the world. But by limiting itself to a website, it was unable to get optimum user acquisition in the Middle East. Our team created a high-end application to build engaging shopping experiences for Adidas’ users. We used frameworks like Algolia and MoEngage and added complex animations and video components to give the app a YouTube-like engaging feel. The Result? 500K new users and two million app downloads!
Adidas is a world-renowned brand. But by limiting itself to a website in many countries, it was not living up to its potential in terms of user acquisition. For a brand that is majorly driven by millennials, Adidas was keeping them deprived of having a convenient, hassle-free shopping experience on mobile.
With mobile devices becoming the first point of purchase for users, being absent from creating a smartphone presence is something that businesses cannot afford. The same rule applied to Adidas too.
Our team of eCommerce experts worked on the end-to-end creation of the Adidas application. We used industry-loved technologies and frameworks (like Algolia, MoEngage, etc.) across native Android and iOS and backend to build an engaging shopping experience for the brand’s Middle Eastern users. To make the experience immersive, we implemented a strategic cache management system for faster application performance and elimination of redundancy. Push notification on the other hand increased the app engagement and conversion rate.
On the frontend front, we added complex animations and video components on the main landing page, to give the application a YouTube-like engaging feel. Every frontend effort we made was directed towards bettering the application quality.
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