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Defero

Description

Defero is a service that allows authorised users to receive a report on financial activity. The report is updated on a monthly basis using a statistical and objective assessment. During registration, user undergoes a two-step registration procedure, which first confirms identity through authorization in the bankID system, and then adds a phone number and password to the system. This way it's possible to register only 1 time and only under a real name. After the log in procedure clients can see their own Score, as well as the average Score in the place of living in particular and in Norway in general. The user can also view the dynamics of the Score during the selected period, as well as see the statistics of income and expenses.

Challenge

  • Create a service that allows users to receive a financial activity report on a monthly basis, based on a statistical and objective assessment.​
  • Allow users to view their own Score and its dynamics during the selected period, and see their income and expense statistics.​
  • System for daily updates of the report
  • Create a Defero Points (DP) Accumulation System, where users can use site partner offers.
  • Develop a system of levels (gamification), which will depend on different user actions.

Solutions

The ability to receive financial activity report.​

A monthly update report based on statistical and objective assessment.​

Possibility for users after registering in the system to see their own Score, as well as the average Score in their place of residence and in Norway in general.​

The ability to view the dynamics of your Score during the selected period, as well as see your income and expense statistics.​

Secure two-step registration: users confirm their identity through authorization in the bankID system, after which they add their phone number and password in the system.​

The opportunity for users to accumulate Defero Points (DP) and use them for using various offers of site partners.​

The system of levels (gamification) of users which depends on various actions that they do on the site (for example, fill in all the fields, invite friends, follow the listed links).​

Impact

  • 500,000 app members as of January 2023
  • Dozens of attracted affiliate partners - banks and investment companies
  • M&A with AXO Group - one of the top European digital brokers for personal lending
  • $ 759.1K of attracted investments during the Pre-Seed round
  • Expansion to Sweden and Finland as separate web applications
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Industry
Expertise UX/UI Design Custom Software Development Web Development Mobile App Development IT Staff Augmentation

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