SENLA
Software Engineering Laboratory
Software Engineering Laboratory
Boosting user experience and productivity by streamlining operations and centralizing data storage.
AbbVie, a global research-based biopharmaceutical company, sought to improve productivity through Salesforce customization. Effectively managing a global network of employees responsible for product supply is increasingly challenging due to the growing number of integrated tools, data storage locations, and meetings. Advanced CRM systems can handle calls, but fine-tuning these systems requires scarce IT talent — developers with both technical expertise and business acumen.
We created a centralized system for storing and scheduling meetings between the company’s employees and customers, with the capability to process results and provide users with forecasts. The system simplified the process of storing and monitoring customer information. Our team also developed a reporting system with options to segment the data by regions, employees, and business units. A flexible Salesforce-based data model was implemented to store all the entities of the Client's business.
After the implementation of the system, the Client’s managers were able to better monitor the performance and benchmark indicators. AbbVie team enjoyed the improved experience and productivity of their users due to the elimination of fragmented operations and data storage locations.
