15+ Best Social Media Management Tools to Help You in 2025!
Manage your social media account like never before. Use these best social media management tools to manage your campaigns.
Currently, there are over 4.9 billion social media users globally. It opens doors to engage the audience using the plethora of platforms available. This is where our list of the best social media management tools comes in handy. Read More
Metrics | Android | iOS |
---|---|---|
Latest Version | 10.12.0 | 10.12.0 |
Device Supported | iOS 16.0 or later | Android 10 and up |
Subscription | 199 | 199 |
Metrics | Android | iOS |
---|---|---|
Latest Version | 14.2.3 | 8.2.10 |
Device Supported | iOS 16.0 or later | Android 7.0 and up |
Subscription | Free and in-app purchases | Free and in-app purchases |
Finding the best social media management tool depends on your requirements and budget. So, here are some factors to consider while choosing:
Features:
Scheduling and Publishing: In social media campaigns, the audience we are targeting is often global. So, it becomes increasingly important to have a scheduler and publisher for multiple platforms.
Content Creation and Curation: The most important aspect of a campaign is the content used. So, it is important to have a tool that helps with content curation and delivers suggestions.
Social Listening and Engagement: To engage the audience, it is important to track brand mentions, comments, and conversations. Tools with social listening features can do all this and more.
Analytics and Reporting: Effective social media marketing strategies can generate leads. To do so, you require analytics and reporting tools. A good social media management tool with offer both basic and advanced features. These tools will help you create posts after analyzing that engage the audience.
Team Size and Workflows:
Number of Users: A tool that isn’t capable of accommodating your social media team is of no use. Choose a tool that can do this effectively.
Collaboration Needs: Teams need to work in collaboration for content creation and approval workflows. So, look for a tool with features like shared calendars and task management.
Budget:
Pricing Plans: The majority of the best social media management tools deliver tiered pricing plans with different features. So, consider your needs and compare the pricing before committing.
Free Trials: Many tools offer free trials, so you can test them out before buying. There are plenty of tools that offer a free trial. This helps in testing the tool and understanding its capabilities and limitations.
Here are some of the popular social media marketing tools:
For straightforward scheduling: Buffer
For a fully-featured experience: Hootsuite
For small teams: SocialPilot
For automating social media: Loomly
For visual content: Iconosquare
For an affordable all-in-one option: Sendible
In our listing, we have mentioned plenty of options. However, to bifurcate, we have listed the top contenders in our listing and compared them in the table below. Have a look:
Feature | Hootsuite | Sprout Social | Buffer | Zoho Social |
---|---|---|---|---|
Core Featuresl | Scheduling, Publishing, Monitoring, Analytics | Scheduling, Publishing, Monitoring, Analytics, CRM | Scheduling, Publishing, Analytics | Scheduling, Publishing, Monitoring, Analytics, Team Collaboration |
Supported Platforms | Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) | Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) | Focused on Facebook, Instagram, Pinterest, Twitter | Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) |
Pricing | Varies depending on plan and features | Varies depending on plan and features | Starts at $6/month | Starts at $10/month |
Strengths | Manages a large number of social profiles, good for large agencies | Excellent reporting and customer relationship management, good for enterprise | Simple and user-friendly, good for small businesses and individuals | Affordable, integrates with Zoho ecosystem, good for value-conscious businesses |
Weaknesses | Can be complex for beginners, limited analytics in lower tiers | Expensive, complex feature set | Limited platform support compared to others | Lacks some advanced features of Hootsuite and Sprout Social |
Handling social media today is a tricky job. You need to tap the mindset of the audience because of the lower attention span. Also, there are multiple tasks associated with social media campaigns associated with different social media platforms you are targeting. So using these tools is a necessity and not a preference. With this list of social media tools, our intent was to help you figure out the one that fulfills your needs. We hope we may have been successful in that.
Also, if you have a tool that can become a part of our best social media management tools listing or any other reports of products to help people, get your product listed. This will help increase footfall and get adopters for the product.