15+ Best Social Media Management Tools to Help You in 2025!

Manage your social media account like never before. Use these best social media management tools to manage your campaigns.

Social Media 15 April, 2025

Currently, there are over 4.9 billion social media users globally. It opens doors to engage the audience using the plethora of platforms available. This is where our list of the best social media management tools comes in handy. Read More

Best Social Media Management Tools

Hootsuite

Rated 4.6
Rated 3.9
  • Tech Specifications

    Metrics Android iOS
    Latest Version 10.12.0 10.12.0
    Device Supported iOS 16.0 or later Android 10 and up
    Subscription 199 199
  • What Puts it On the List

  • Top Features

  • More about product

Sprout Social

Rated 4.3
Rated 3.6
  • What Puts it On the List

    Sprout Social delivers seamless account management. It centralizes messaging and provides analytics, content curation, and notification features.
  • Top Features

  • More about product

AgoraPulse

Rated 0.0
Rated 0.0
  • What Puts it On the List

    Agorapulse is chosen for its versatile features. Also, the tool is ideal for businesses and agencies as it enables them to track business in real-time.
  • Top Features

  • More about product

Buffer

Rated 4.7
Rated 4.4
  • Tech Specifications

    Metrics Android iOS
    Latest Version 14.2.3 8.2.10
    Device Supported iOS 16.0 or later Android 7.0 and up
    Subscription Free and in-app purchases Free and in-app purchases
  • What Puts it On the List

  • Top Features

  • More about product

Oktopost

Rated 0.0
Rated 0.0
  • What Puts it On the List

    Oktapost delivers comprehensive B2B social media management. It has features like mobile accessibility, analytics, and organizational tools to enhance marketing efforts.
  • Top Features

  • More about product

Crowdfire

Rated 0.0
Rated 0.0
  • What Puts it On the List

    Crowdfire has multiple smart features. For example, multi-platform compatibility, content curation, and scheduling make it a perfect solution for businesses and influencers.
  • Top Features

  • More about product

Social Pilot

Rated 0.0
Rated 0.0
  • What Puts it On the List

    Social Pilot delivers collaborative workflows, content discovery, RSS feed scheduling, etc. It is a dependable tool for a successful campaign.
  • Top Features

  • More about product

Loomly

Rated 0.0
Rated 0.0
  • What Puts it On the List

    Loomly has a user-friendly interface. Aside to it, the tool delivers multiple creation features like content organizer, collaborative tools, post preview, etc.
  • Top Features

  • More about product

Iconosquare

Rated 0.0
Rated 0.0
  • What Puts it On the List

    Iconosquare has post-planning features, platform-specific analytics, a competitor analysis tool, and more. Its comprehensive set of tools makes it ideal for SMEs' social media campaigns.
  • Top Features

  • More about product

Sendible

Rated 0.0
Rated 0.0
  • What Puts it On the List

    Sendible’s mobile-friendly interface is easy to use, even for beginners. Also, it delivers on post-scheduling, analytics, link tracking, etc.
  • Top Features

  • More about product

    How to Select the Best Social Media Management Tool for Your Business?

    Finding the best social media management tool depends on your requirements and budget. So, here are some factors to consider while choosing:

    Features:

    • Scheduling and Publishing: In social media campaigns, the audience we are targeting is often global. So, it becomes increasingly important to have a scheduler and publisher for multiple platforms.

    • Content Creation and Curation: The most important aspect of a campaign is the content used. So, it is important to have a tool that helps with content curation and delivers suggestions.

    • Social Listening and Engagement: To engage the audience, it is important to track brand mentions, comments, and conversations. Tools with social listening features can do all this and more.

    • Analytics and Reporting: Effective social media marketing strategies can generate leads. To do so, you require analytics and reporting tools. A good social media management tool with offer both basic and advanced features. These tools will help you create posts after analyzing that engage the audience.

    Team Size and Workflows:

    • Number of Users: A tool that isn’t capable of accommodating your social media team is of no use. Choose a tool that can do this effectively.

    • Collaboration Needs: Teams need to work in collaboration for content creation and approval workflows. So, look for a tool with features like shared calendars and task management.

    Budget:

    • Pricing Plans: The majority of the best social media management tools deliver tiered pricing plans with different features. So, consider your needs and compare the pricing before committing.

    • Free Trials: Many tools offer free trials, so you can test them out before buying. There are plenty of tools that offer a free trial. This helps in testing the tool and understanding its capabilities and limitations.

    Here are some of the popular social media marketing tools:

    • For straightforward scheduling: Buffer

    • For a fully-featured experience: Hootsuite

    • For small teams: SocialPilot

    • For automating social media: Loomly

    • For visual content: Iconosquare

    • For an affordable all-in-one option: Sendible

    Comparing the Best Social Media Management Tools

    In our listing, we have mentioned plenty of options. However, to bifurcate, we have listed the top contenders in our listing and compared them in the table below. Have a look:

    Feature Hootsuite Sprout Social Buffer Zoho Social
    Core Featuresl Scheduling, Publishing, Monitoring, Analytics Scheduling, Publishing, Monitoring, Analytics, CRM Scheduling, Publishing, Analytics Scheduling, Publishing, Monitoring, Analytics, Team Collaboration
    Supported Platforms Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) Focused on Facebook, Instagram, Pinterest, Twitter Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
    Pricing Varies depending on plan and features Varies depending on plan and features Starts at $6/month Starts at $10/month
    Strengths Manages a large number of social profiles, good for large agencies Excellent reporting and customer relationship management, good for enterprise Simple and user-friendly, good for small businesses and individuals Affordable, integrates with Zoho ecosystem, good for value-conscious businesses
    Weaknesses Can be complex for beginners, limited analytics in lower tiers Expensive, complex feature set Limited platform support compared to others Lacks some advanced features of Hootsuite and Sprout Social

    Conclusion

    Handling social media today is a tricky job. You need to tap the mindset of the audience because of the lower attention span. Also, there are multiple tasks associated with social media campaigns associated with different social media platforms you are targeting. So using these tools is a necessity and not a preference. With this list of social media tools, our intent was to help you figure out the one that fulfills your needs. We hope we may have been successful in that.

    Also, if you have a tool that can become a part of our best social media management tools listing or any other reports of products to help people, get your product listed. This will help increase footfall and get adopters for the product.

     

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