My Little Plastic Footprint

The menace of plastic is fast guzzling everything that is coming in its way. Be it the oceans or the living beings, you can easily find traces of plastic in every possible place on this earth. 

As per the Ellen McArthur Foundation, there will be more plastic than fish in our oceans by 2050.

Here are some alarming facts that you need to know before buying your next plastic product:

• By 2050, the plastic build up will choke marine life and there will be more plastic in the ocean than fish.
• Half of the plastic we use every day is thrown away within 20 minutes of its use.
• We only recycle 9% of the plastic waste we generate.
• Victor Vescovo, a Dallas based businessman, found a plastic bag in the Mariana Trench, at 35,849 feet, the deepest natural trench in the world.

Many nations, organizations, and individuals have already volunteered in the race to take punitive action to cut down on plastic waste.

In one such instance, Justin Trudeau, the Prime Minister of Canada, took a pledge to ban single-use plastics by 2021.

Trudeau said,

“You’ve all heard the stories and seen the photos. To be honest, as a dad, it is tough trying to explain this to my kids. How do you explain dead whales washing up on beaches across the world, their stomachs jam-packed with plastic bags? How do I tell them that against all the odds, you will find plastic at the very deepest point in the Pacific Ocean?”

In an effort to help reduce the usage of plastics, My Little Plastic Footprint was launched.

What is ‘My Little Plastic Footprint’ App About?

The evergrowing use of plastics is worrisome and we need to contribute to reducing our plastic footprint. My Little Plastic Footprint is a remarkable platform that aims to reduce plastic footprints.

My Little Plastic Footprint is the first app that aids the user in reducing their personal plastic footprint. Overall, the app helps the user in the following ways:

• Discover the plastic soup;
• Reduce the plastic footprint of the user by making him join and commit to pledges;
• Inspire the user by famous personalities and other people who fight the same battle.

How Can My Little Plastic Footprint Help?

The app guides the user to adopt healthy habits regarding plastic consumption. If someone wishes, they can also spread awareness about the app among their friends.

To make it exciting for the user, the app regularly comes up with cool events and allows the user to follow ocean heroes, such as sailor Dorian van Rijsselberghe, surfer Merijn Tinga, and DJ Oliver Heldens.

The idea behind this app is quite exciting. The app informs the user by feeding him with the facts about the plastic soup and ways to shun it in a fun way. This activity is done in two ways, which include:

• An interactive quiz: In this, the user is enlightened through various quiz rounds, which involve the plastic waste facts and methods through which it can be resolved. This way, the chances of retaining the information remains high.
• A Plastic Footprint Calculator: As the name of this feature suggests, it calculates the plastic footprint spread by the user.

My Little Plastic Footprint app offers dozens of challenging pledges that the user can adhere to reduce on his plastic footprints. In this way, the user learns and implements the actions which he had absorbed from the app, and ultimately, it will lead to the curtailment of the plastic footprint.

Who Are Supporting This Cause?

To give this app a louder voice, many prominent professional skippers, DJs, surfers and all kinds of artists are contributing their bit through this app.

To add the much-needed punch to it, a lot of international teams have also joined hands to bring such an excellent idea into reality. The app includes the following partners:

• Plastic Soup Foundation: An NGO based in Amsterdam leading the worldwide campaign ‘Beat the Microbead.”’ Their mission mantra is ‘no plastic waste in our water.’
• EA: It’s an organization that specializes in in-depth knowledge of data and gamification.
• Small: One of the leading advertising agencies in Spain in the field of sustainability.
• Ocean Recovery Alliance: It’s an international NGO based in Hong Kong and the US. They undertake various global programs on plastic pollution.

Our Take

Plastic waste is destroying the earth. This is an alarming sign to cut down on our plastic footprints, which will help us to maintain our mother nature.

In this case, My Little Plastic Footprint app is a remarkable idea that requires our backing. By using this app and making our friends and colleagues aware can be a small step in the direction of reducing plastic waste.

It would be interesting to see what more features are embedded in this app in the future course.

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