Revamping UX and UI for a White-Label OTT App Offering

Oxagile’s client, an OTT software provider, set out to develop a highly adaptable white-label streaming solution. With numerous video content distributors on their roster, they needed a product that could easily accommodate instant UX changes and branding shifts, all while delivering a seamless experience across different platforms.

Also, they wanted the onboarding process for new clients to be a breeze, and as a result, more broadcasters should be eyeing this OTT streaming platform as a prime addition to their offerings.

The UX that hits the mark: What user interface and experience innovations did Oxagile bring to the table?

Flawless UX across the board

With a sharp grasp of TV ergonomics, screen resolutions, and user habits, Oxagile’s team fine-tuned layouts and navigation to ensure seamless streaming on any device.

Instant UI tweaks

User interfaces are designed for quick and easy branding customizations, tailored to fit specific stylistic choices or video formats without breaking a sweat.

More than just UX and UI: Architecture that simplifies adjustments

Architectural design built for code reusability

Oxagile put forth a streamlined business logic that fits like a glove across all platforms, allowing for maximum code reuse and effortless customizations.

Having spent 20 years immersed in the OTT streaming universe, Oxagile knew how to pour their UX/UI best practices into any device the client required. They’re equipped to handle all the streaming intricacies across Smart TVs, set-top boxes, web platforms, mobile devices, and tablets.

But it doesn’t stop there. Oxagile’s team went above and beyond to analyze target audience behavior, geographic trends, and demographic details. This thorough research ensured that the user interfaces were spot-on for the regions that mattered most.