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Outcome focused Mobile and XR app development.

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AREA15

Description

AREA15 is an immersive entertainment venue in Las Vegas, US. We worked with AREA15 to create an engaging AR app and add another layer of interactivity to the experience.

Challenge

AREA15 was a complex process where we were responsible for evaluating proper devices to fit in the project's context.

Before development, we ran extensive research as to the proper devices suitable for the project that also took into account the dark and unique lighting conditions of the venue.

The AR experience relied heavily on impeccable graphics. Our task was to build the 3D models that helped the player go through the journey.

To make the application work in difficult conditions, our developers approached development from multiple angles, ensuring a proper viewing experience.

Solutions

Augmented reality (AR) lets users plunge into the virtual and blend it with the surrounding world. AR apps offer highly interactive experiences where users can expand their perception for a more visceral engagement. AREA15’s founders looked to AR to add to the disruptive nature of their venture — and win the hearts of guests seeking alternative tech-inspired experiences.

The creators of AREA15 came to us with a project to build an AR scavenger hunt app. When we started working, we saw a huge potential hidden in the idea. Our team decided to expand the project and include gaming features, going beyond the initial assumptions.

Nomtek used Azure Kinect DK to record 3D models of a person and bring the main character from the AR experience to life. The 3D rendering helped us boost realism and special effects in the game.

Impact

AREA15: Particle Quest is a highly engaging location-based AR app that gives guests an additional level of immersion inside AREA15. The app also contains three types of games that further amplify the experience. Full of Unity-based special effects with quality gameplay, the games, AR scavenger hunt, and backstory all create an arresting narrative.

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Expertise AR/VR Development

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