Date:
February 24, 2023
Spotify has launched a new AI-powered feature called "DJ," which will deliver personalized music and spoken commentary about tracks and artists users like.
Spotify, the popular music streaming service, has launched a new AI feature called "DJ" to personalize music listening experiences.
The DJ feature will deliver a curated selection of music along with AI-powered spoken commentary about the tracks and artists that a user likes, using what Spotify says is a "stunningly realistic voice."
The feature has the potential to turn Spotify into a lean-back, passive experience for those times users don’t feel like dictating what to stream next. The feature is currently in beta testing and is only available to Spotify Premium subscribers in the U.S. and Canada in English. The DJ feature is a combination of Spotify's existing personalization technology, an AI voice from Sonantic acquisition, and Generative AI through the use of OpenAI technology.
Spotify has provided its music editors, experts, scriptwriters, and data curators with access to OpenAI's Generative AI tech to scale their insights about music, artists, and genres. The DJ's voice is based on Spotify's Head of Cultural Partnerships Xavier "X" Jernigan, who hosted Spotify's morning show podcast "The Get Up."
