Microsoft partners with Google to bring Maps, Cloud & Youtube in its Next-Gen Vehicles

Date: February 24, 2023

The German automaker has partnered with Google to bring Maps and YouTube into its vehicles through a long-term licensing agreement

 This partnership will allow Mercedes-Benz to maintain control over its IP and marketplace while providing drivers with the navigation, maps, and YouTube features provided by Google. 

The partnership will also extend beyond this, as Mercedes-Benz will have access to Google's geospatial offering, including real-time and predictive traffic information and automatic rerouting, to enable assisted driving features. The MB.OS operating system will launch in the next generation of Mercedes vehicles, which are expected to go into production at the end of 2024. 

However, customers will be able to access initial new features, like Place Details, provided by Google starting today via an over-the-air software update. The end game is to make MB.OS so compelling that drivers no longer need to use middleware products like Apple CarPlay and Android Auto. 

Stay tuned for more updates on this exciting partnership between Mercedes-Benz and Google!