Date:
September 06, 2024
Microsoft has joined hands with StopNCII and brought a scrubbing tool to remove AI deepfake images and videos from Bing’s search engine.
The boom of generative artificial intelligence has led to a surge in synthetic nudity across the world. More victims of AI deepfake porn images and videos are surfacing online, trying to scrub the fake nudity off before it tarnishes their reputation. Generative AI has specifically targeted many celebrities with lifelike synthetic nude images and videos. Microsoft has stepped up its efforts to help AI deepfake victims remove such content from its Bing Search.
Microsoft has joined hands with StopNCII, an organization formed in 2015 to help online revenge porn victims while ensuring maximum anonymity. Facebook, Instagram, Threads, TikTok, Snapchat, Reddit, Pornhub, and OnlyFans are already partnered with StopNCII in eliminating the newfound AI evil, which, surprisingly, is being propagated by humans.
“We have heard concerns from victims, experts, and other stakeholders that user reporting alone may not scale effectively for impact or adequately address the risk that imagery can be accessed via search”
- Microsoft, in its official Thursday blog post
Microsoft, along with other partner companies of StopNCII, will share its digital fingerprints with the organization to help identify and scrub reported content of a similar nature from its Bing Search. Microsoft has claimed to have taken action on 268,000 explicit images that were being returned from Bing’s image search by integrating its ‘Hash’ with StopNCII’s database by the end of August.
Microsoft Bing is just a pond compared to Google’s humongous sea of search records. Even though Google has introduced multiple tools for reporting AI deepfake images and revenge porn videos, its former employees and global victims have shared high criticism regarding the inefficiency of the tools. In 2020, South Korea reported 170,000 searches and YouTube links for unwanted sexual content, according to a report by Wired.
The AI deepfake problem is spreading fast, but tech giants joining hands to fight it have shown promising potential to eradicate it from existing online. However, the problem lies not only in their online presence but also in the archives that exist offline on millions of computers worldwide. The technology to find and monitor such activity offline is still to emerge, but a strong detection system facilitated by top online platforms will help minimize the damage.
