Latest Launches In Apple’s October Scary Fast Event

Date: October 31, 2023

M3 Chips, iMac, and MacBook Pro are some of the key launches announced during the October Scary Fast Event of Apple. See what else is there in the pipeline.

The leader of the iconic iPhone and many other products, Apple, has yet again shown its leadership stance in its recent Scary Fast October event. The brand has announced the launch of many exciting new features, products, and updates, which its audience will surely fall head over heels for.

The rumor around new M3 chips was already taking the internet by storm. Apple fulfilled the hunger of the brand’s loyal customers with a shocking revelation during its recent event of the latest M3 Chips series. The new lineup includes three variants of M3 Chips, including M3, M3 Pro, and M3 Max.

The event was spot on with its Spooky theme and the detailed launch of its new product lineup. Let’s see what is in the box of the big surprise revealed during the event.

New M3 Series

Apple has gone heavy on the Graphic horsepower of its new devices. All the M3 chips will be introduced in the new MacBook series, which has a default 24-inch screen upgrade across all variants. Compared to the M1 predecessor, which usually works as a referral point, the M3 processors will have 2.5X computing power and are 30% faster. Hardware-accelerated ray tracing, mesh shading, and Dynamic Caching are some of the new capabilities of the M3 chip.

New MacBook Pro Series

Upgraded internals are the key highlights of the latest MacBook Pro series laptops. They come with the freshly launched M3 Chips, including M3, M3 Pro, and M3 Max, depending on which model type you opt for. The new series also comes in a new Space Black color that looks smooth and classic. The new laptops will have a longer-lasting battery life with up to 22 hours per full charge. 

Refreshed iMAC

The latest iMacs will come in boasting new colors, all extremely beautiful. The new devices are lighter and faster, with the M3 chip powering its core. A 1080 camera will capture your face on a 4.5k retina screen, giving crystal clear video call experiences. Apple is continuing its legacy of a 24-inch frame, but a six-speaker sound system powered by Dolby Atmos will make the whole experience elevated.

Another key highlight was that the entire product showcase was shot on iPhone and edited on Mac. This flex can only come from Apple, the company that leads its industry in every form factor.