Date:
July 31, 2024
Google is expanding its service offering with powerful GenAI tools and improved transparency in Performance Max reports.
If anyone has any doubts about Google’s efforts in the AI landscape, this new update will clear them all. Google has surprised the entire advertising community by launching powerful GenAI tools on its Google Ads platform. The update is not limited to GenAI creativity but expands to in-depth report analytics on Performance Max.
Google is maximizing the output of AI-powered campaigns by adding creative asset varieties that place advertisers’ Ads in as many places as relevantly possible. It also offers more creative options to match the demands of diverse customers by building high-quality creative assets that drive higher performance.
The GenAI tools are trained on Google’s vast data of advertisers, consumers, and general online user patterns, making it one of the most robust AI Ad generation engines. Built on Google's knowledge bank, the GenAI tool provides image creation, editing, and optimization capabilities through simple text prompts.
Advertisers can now create AI-generated image assets, edit them, and produce multiple sizes according to the placement canvas. The image generator's AI capabilities include adding objects, removing people, expanding backgrounds, or creating completely imaginary scenes from user prompts. AI asset generation is now available for In-App and display campaigns. These tools can be accessed from the newly added Create button in the menu.
At the reporting end, Google has added conversion metrics to the asset level, unlocking in-depth insights into each product’s performance. YouTube videos are also included in asset-level reporting now. Google has enabled third-party verification to help advertisers check brand suitability and display inventory in Performance Max.
Google has formed a technology-sharing partnership with Typeface, enabling advertisers to integrate assets built on Typeface into Google Ads and Performance Max. Users can now use the content suitability center to restrict their ads from getting seen in certain video categories, minimizing irrelevant marketing expenses. These introductions make Google’s digital marketing tools a one-stop solution for the global advertising community.
