Date: March 09, 2023
Meta, formerly known as Facebook, is bringing back Messenger to the Facebook mobile app after almost nine years.
In a blog post, Facebook head Tom Alison explained that Meta is testing the ability for people to access their Messenger inbox within the Facebook app, with plans to expand testing soon. The move is part of Meta's effort to make Facebook the best place for social discovery and sharing, and to compete with the popular video-sharing app, TikTok.
By integrating Messenger into the Facebook app, Meta aims to make it easier for people to share what they discover on Facebook via messaging, without the need to switch to another app. While some may argue that this is a reversal of an earlier decision to focus on making Messenger the best mobile messaging experience, having one less app to juggle on your phone is not a bad thing.
It remains to be seen whether Meta plans to bring messaging back to the mobile browser version of Facebook.
By Arpit Dubey
Arpit is a dreamer, wanderer, and tech nerd who loves to jot down tech musings and updates. Armed with a Bachelor's in Business Administration and a knack for crafting compelling narratives and a sharp specialization in everything from Predictive Analytics to FinTech—and let’s not forget SaaS, healthcare, and more. Arpit crafts content that’s as strategic as it is compelling. With a Logician mind, he is always chasing sunrises and tech advancements while secretly preparing for the robot uprising.
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