Adobe's Teased genAI Tools Are A Blessing For Video Editors

Date: October 16, 2024

The Adobe Max event introduced some exciting new AI tools to be added to the Creative Cloud apps and help clean up videos and images in a snap.

The Adobe Max 2024 event has demonstrated a glimpse of the upcoming AI tools that can significantly elevate image and video editors’ lives. The new genAI tools, including Project Scenic, Project Motion, and Project Clean Machine, have successfully eliminated the dependency on text-based prompts and offer more control over the final output. 

The three newly announced projects are built with a single aim and apply to diverse mediums. The core thought behind the new Adobe AI tool additions are automation of boring tasks, simplifying complex steps, and empowering higher control over AI-generated content creation.

Project Scenic is built to help image creators and editors do more in less, focusing more on creativity and relying less on tool experience. Its features apply to images generated on the Adobe Firefly model by generating a 3D scene using addition, moving, and resizing of objects. The main role of AI kicks in here as it generates a matching 2D image with the 3D layout plan.

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Project Motion acts as a two-in-one tool for creating simple animations for faster ideation and then transforming them into hyper-realistic complex motion art. The first stage provides a wide range of styles on a simple animation builder that helps add motion effects to text and images without any prior animation experience. In the second stage, the tool uses text descriptions and reference images to build context and generate animated videos by adding color, textures, and background sequences.

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Project Clean Machine comes as a boon for video editors who often have to work with cluttered, noisy, and overexposed video footage. It simplifies the cumbersome process of removing distractions like camera flashes, unwanted people or objects in the background, and other corrections. One of the most impressive glimpses of the AI video editor tool is that it automatically made a few sudden overexposed frames due to fireworks in the background, consistent with the remaining footage.

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The Adobe Max sneaks essentially mean that these features are still under development and are being showcased to gauge the audience’s and stakeholders’ interest in the future outlook of the company’s efforts. There is no confirmation on the actual release of these new AI features, but given Adobe's track record, the new features have a high chance of landing in people’s hands pretty soon.