MoEngage: Full Service Design and Branding

In a global project, our team faced the challenge of aligning multiple international design teams around a cohesive set of design guidelines to ensure brand consistency while encouraging freshness and local relevance in each market. The complexity was compounded by the need for effective cross-cultural collaboration and the navigation of time zone differences, all while maintaining a high standard of creativity and functionality that our global customers expect.

To manage the intricate balance of unified design principles and local creativity, we established a robust digital framework for collaboration, leveraging cloud-based tools that allowed for real-time sharing and feedback across all teams. We held regular virtual workshops to deeply ingrain the core design guidelines within each regional team while celebrating local cultural influences.

Through these efforts, we ensured that every designer’s voice was heard and integrated, leading to a cohesive yet dynamically localized suite of designs.