More By Us
Your Best Design and Branding Partner!
Your Best Design and Branding Partner!
CLIENT: Association of Alternative Telecom Operators, France
DELIVERABLES:
ABOUT AOTA: The association now has more than 40 members who gather more than 1,500 direct jobs and generate an aggregate turnover of more than 200 million euros. They are all present on at least one public initiative network (RIP) in their region of origin.
Since its creation, AOTA has campaigned for an open, diversified, and dynamic telecoms market.
The project was recognized as one of the six best letter design logos in 2023 by Design Rush.
In order to develop a suitable graphic sign, it was important to know more about the work of the association and its scope of activity. Since AOTA is now an actively working association with a history behind its back, the changes made had to reflect its growth. Our aim was to refresh and modernize the appearance of the logo while preserving its main impact.
We introduced minimalistic aesthetics by developing a custom font, tailored to the needs of the client. A minimalistic and clear vision is usually related to the high quality and transparency that AOTA offers to its members.
We created 3 different brand identities for the board of directors to choose from together with a moodboard for all assets - billboards, signage, business cards and merchandizing related to them.
