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Your Best Design and Branding Partner!
Your Best Design and Branding Partner!
CLIENT: AMJD, The Netherlands
DELIVERABLE: Website
PROJECT: AMJD is the first concierge company specializing in engineering that is capable of offering without limits, the equipment or services their customers are looking for, whatever their specificities.
AMJD's unique selling propositionproviding limitless engineering concierge services with an extensive range of equipment and servicesneeded a website that would not only communicate the vast possibilities and freedom they offer but also resonate with the sophistication and precision of their industry. The challenge was to design the website in light pastel colors, which are typically associated with softness and calmness, rather than the more dynamic and bold palette often seen in the engineering and technical sectors. This design choice had to align with their brand identity without compromising the websites professionalism and sense of limitless possibilities that AMJD promises to its clients.
To create a website for AMJD that reflects their innovative approach while utilizing a light pastel color scheme, we embraced a minimalist design that allowed the colors to imbue the site with a modern, clean aesthetic. The use of pastels was strategically applied to accentuate key elements, guiding users through the site and highlighting the vast array of options available. We implemented interactive elements and dynamic content blocks to convey the energy and limitless nature of AMJDs services, ensuring the site felt lively and engaging. Pastel tones were balanced with sleek, contemporary typography and white space to maintain a professional feel.
The resulting website delivered a refreshing and unique user experience that set AMJD apart in the engineering concierge market, proving that even the most unconventional color schemes can be powerful when executed with intent and creativity.
