Acumen Risk: Full Service Design and Branding

Acumen Risk's sophisticated security platforms were exceedingly complex, presenting a significant barrier to user comprehension and engagement. Clients and stakeholders found the intricate systems challenging to navigate and understand, which hindered the effectiveness of risk management efforts. Acumen Risk approached us with the critical task of demystifying their advanced technology. The company needed a design that maintained the integrity of their high-end systems while making them accessible and user-friendly, ensuring that users could leverage the full potential of their risk management solutions.
 

To address the intricate complexity of Acumen Risk's platforms, we embarked on a rigorous user interface and experience redesign. We focused on simplifying the user journey, streamlining processes, and creating an intuitive interaction flow that brought clarity to the platform's functionalities without compromising on its advanced capabilities. Our team worked closely with stakeholders to understand the nuances of the security domain, translating this insight into a design that communicated simplicity and ease of use. Once the usability issues were resolved, we proceeded to overhaul Acumen Risks entire suite of design assets, including web design, brand identity, digital and print materials, and sales decks.

We developed a cohesive visual language that conveyed trust and efficiency, aligning with the companys ethos of providing smart, accessible security solutions in a high-risk world.