Websites are a valuable resource that supports businesses by providing a steady sales platform to the customers. Overall, a website can be referred to as a cost-efficient tool for communication between a company and its clients.
But is using a website for your business enough or you need to change this strategy to make your business output more fruitful. The websites can be accessed using a browser like Internet Explorer or Google Chrome. The users can visit these websites on their laptops, desktops, tablets, smartphones and basically any device with a browser facility.
In the last few years, the whole platform has gone through some drastic changes as the technology is constantly evolving and new trends are hitting the market from time to time. Due to this, there has been a noticeable change in the usage of data by the end-users, some of these changes are:
- The users are now using hand-held devices (i.e. smartphones) more frequently than non-mobile devices (i.e. desktops).
- These hand-held devices are offering more advantages than other devices for both parties including the end-users and companies.
After seeing these changes, the companies decided to change their strategy a bit by making their already existing websites mobile-friendly and more responsive with respect to the users' requirements. But even after modifying their previous websites, the rate of improvement in the user engagement and interaction was not up to the mark.
The reason behind this, is the lack of many useful functionalities like GPS services, Push Notifications, Offline Accessibility, Camera support and many more features that are provided in mobile applications. So, in order to take advantage of these functionalities to the fullest, businesses are now turning their websites into mobile apps. As today the customers prefer mobile apps over websites, which can be also seen in the above-mentioned statistics.
Reasons to Convert Website into a Mobile App
1. Offline Accessibility
One of the biggest reason that companies should convert your business website into an app is that the mobile application provides the option of offline access to their customers. The facility to work offline is also the most fundamental difference between a mobile app and a website. With the instant offline and online access to content in the mobile apps, the users can consume the information faster while experiencing a seamless user interface.
Mobile applications of various different industries like retail, entertainment, finance, gaming etc. are offering incredible online as well as offline access to their end-users just by a tap on their smartphone's screen.
2. Push Notifications
We have previously discussed the role of push notification in driving retention and their importance in mobile apps. That’s the reason why these push notifications have now become a mandatory feature in the development of mobile applications. So, this facility of push notifications works great for sending instant updates to the targeted audience, which in return can help in spreading more awareness about the brand.
The in-App notifications are the type of notifications that are received by the user when he/she opens the app and interacts with it. The majority of Startups and SMEs (Small to Medium-scale Enterprises) are using these non-intrusive notifications to promote the products and services through their mobile app.
3. Engagement & Interaction
Nowadays, the companies prefer building websites that attune their clients with associations based on the tasks with ease of accessibility over applications. But brands often need to turn a website into an android or ios app as they see they growth graph dipping low. The mobile apps allow these brands to have their own interfaces for offering users an engrossed two-way experience.
This can further simplify the process of sharing of information from one user to another, as the one-click option will surely boost up the user engagement rate on the platform as well. The customer interaction related to the purchase of any product/services or any platform-related query will also spike up.
4. Cost & Productivity
With mobile applications, you can expand the reach of your targeted audience in a very short amount of time, in comparison to the websites. The app marketing costs are reduced in the case of mobile apps as extra mediators are removed from the process. With the cost reductions, the productivity rate is increased as well by almost one-fourth ratio.
The more you communicate with the end-user directly, the more you are contributing to reducing the marketing cost. And if you have the most popular social media platforms integrated with your mobile app like Instagram, Twitter, Facebook etc. Then your brand's social media footprint will also increase with each unique visitor at your app.
5. Branding Purpose
The branding and design are other significant reasons why you should transform your existing website into an Android or iOS mobile app. Because the mobile applications act as a brand ambassador for your business, unlike the company websites that cause hindrance in user interaction. As discussed above, the mobile apps do not have to rely on the browser's support and internet connectivity of the device.
If you are in the midst of switching from a website to a mobile app then our suggestion would be to redesign your brand at that moment. This is because then you will be able to customize the application more precisely as per the demands and requirements of the users from the app.
6. Faster Approach
One of the main requirements of the users now is the speed, as they want to access information faster than before. This reason is also urging the businesses to take them digitalization on to the next step by mobile apps because they are proven to be 1.5 times faster than the websites.
Because a majority of Android, as well as iOS applications, are built on JavaScript, the running of function can be quicker from three to five times. These functions run in the segment of the back-end development which also enables the end-users to have a seamless experience in the front-end segment of the app.
7. Personalization
Customers absolutely love when they can content is personalized according to their preferences, likes, and dislikes. With personalized content, the end-user tends to develop a connection with the mobile app itself. This user-centric approach of content also comes in handy while curating the message for push notifications.
With the application, you can let your targeted users select and define their choices and preferences beforehand, especially when it comes to the content. Then with the engagement observations, your app can suggest custom recommendations to the users to make them stay for a longer period of time.
These are the essential reasons on why businesses are opting for the opting of converting their business websites into mobile applications. Moving on to the part of the website to app converter which is basically a software to help you convert your website into an Android or even an iOS mobile application.
To convert your website into an app for Android and iOS is a great option to restart your business. And in case you are looking to start a business, you can directly go for the app development for your business instead of first creating a website and then turning it into a mobile app.
As per as our expertise, instead of picking one of these websites to app converters you should hire a top-notch app development company for this requirement. This kind of professional help will make sure that no boundaries are left uncovered and the final product matched with the expectations.
Advantages of converting a Website into an App
- Better Search Engine Optimization: Back in 2016, when Google first rolled out its first ever 'app first' ratings, this indicated the beginning of something. This was also the time when Google started linking the websites to the user's mobile applications. In order to make your business survive, you have to follow the rules set by Google. Because there have been cases where the brands didn't take the Google trends seriously and it cost them millions of dollars.
- Higher Engagement Rate: Applications have a greater user engagement rate in comparison to the websites, in apps features like push notifications act as a medium in increasing the user interactions with the app. This is done by sharing customized content with the user via a push notification. If the message is a preference selected by the user than its more likely that he/she will engage with it.
- Huge Community: At this point in time, brands are continuously working on how to get more loyal customers and apps are something that is preferred in gaining a number of users in a shorter time period. As you might have already seen, now the brands are highly focusing on building their own communities. Basically a user base of loyal customers where they can share important insights regarding the brand.
- Use of device features: Unlike websites, you are allowed to use your device's features with your application. Some of those features are the camera support for face detection filters or scanning of documents, GPS to track down a location or accessing the maps along with other services and many more. Every device has distinct features and none of them are supported by the websites but just apps.
So, these were some of the main advantages if you want to change your business website into a mobile app. Hopefully, we have covered all the essentials reasons behind the process to convert website to app.
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Sr. Content Strategist
Meet Manish Chandra Srivastava, the Strategic Content Architect & Marketing Guru who turns brands into legends. Armed with a Masters in Mass Communication (2015-17), Manish has dazzled giants like Collegedunia, Embibe, and Archies. His work is spotlighted on Hackernoon, Gamasutra, and Elearning Industry.
Beyond the writer’s block, Manish is often found distracted by movies, video games, AI, and other such nerdy stuff. But the point remains, If you need your brand to shine, Manish is who you need.
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