Businesses have always existed in a competitive environment where they have strategized to get maximum possible attention from the potential market. Setting up a business entity was not an easy feat which is why most people were reluctant of starting something of their own and found working for others as a better option.
That being said, running your own business have its own perks. You have full control over the strategy, can enjoy the profits, and can be your own business. Interestingly, businesses are greatly influenced by the external influencers in the environment in which they exist.
The external ecosystems of businesses globally have become more complex over the years. Ever since the element of technology has taken the lead role, the world has become closely connected.
At one point, it has helped international markets come closer to each other, but at the same time, competition has become much more intense. The way forward in this tech-driven age for any business is to be able to use technology creatively to the best of its advantage in order to have a competitive edge in the market.
The start-up game has peaked in the recent past because technology allows you to eliminate many intermediaries and substantial investments and still exists in the market comfortably at a much lesser investment. Here are some of the ways in which technology has touched the business circuit in different ways.
1. Online Trading Tools
Finding new markets and connecting with suppliers and customers has never been easier. If you are a budding entrepreneur and do not have the resources to start a factory of your own, you can always think about outsourcing.
Online platforms such as Alibaba and Tradekey are playing a unique role in connecting suppliers, distributors, and manufacturers with potential B2B customers. You can find a whole directory of verified suppliers from around the world, connect with them, and negotiate with all in one place without even having to visit the country personally.
If you are a service provider, you can look for gigs offered by potential clients and employers globally on platforms such as Upwork. Likewise, if you need a human resource and a physical one in your region is expensive you can research how to become HR manager or you can get the same job at a fraction of the cost by someone in the virtual world as a remote working facility.
The fact that the whole outsourcing and online trade thing enables you to eliminate the service cost gets an extra brownie point.
2. Digital Boards
We all know how important billboards have been especially if your product has a regional or localized market. However, the customer mindset has changed greatly, and the millennials would barely take notice of a message scattered on an unappealing billboard.
Think of getting a digital board or an outdoor LED or SMD instead that would allow you to relay more graphically appealing and detailed information in a much more creative manner. You can rent out a digital board from vendors such as Bibi LED without having to buy one of your own.
3. Mobile Apps
The advent of the smartphone has taken the whole tech game a notch above. Customers have smartphones with internet connectivity today, and they prefer using it over a laptop or PC for the convenience it provides.
Besides, using a phone application is much more convenient than logging ion to a website and navigating through it. You can get a cost-effective mobile application designed for your business and publish it on Android and Apple platforms so that customers find it easier to access your products and services.
4. Social Media
Social media does not need any introduction, and its contribution to the business world is out in the open today. Marketing has always been about relationship building and engaging customers, and no other medium does that better than the Social Media, and that too at a very low cost.
Conclusion
With these tools and platforms in reach, anyone can fuel their business goals and attain the wishful results. The technology not only saves time in the business environment but also helps in cutting down on efforts and save the company’s capital.
The mobile apps and social media have already been into extensive use by the business houses and is directly impacting the overall results.
For more ideas and thoughts on business development, comment below, and we at ‘MobileAppDaily’ will get back to you.
Sr. Content Strategist
Meet Manish Chandra Srivastava, the Strategic Content Architect & Marketing Guru who turns brands into legends. Armed with a Masters in Mass Communication (2015-17), Manish has dazzled giants like Collegedunia, Embibe, and Archies. His work is spotlighted on Hackernoon, Gamasutra, and Elearning Industry.
Beyond the writer’s block, Manish is often found distracted by movies, video games, AI, and other such nerdy stuff. But the point remains, If you need your brand to shine, Manish is who you need.
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