25+ Great Pitch Deck Examples From Successful Startups

Here are the 25+ pick deck examples to help you prepare your pick deck to convince investors of your idea.

If you're trying to raise­ money for your startup, you need a strong pitch de­ck. A study by the­ National Venture Capital Association showed that 89% of inve­stors expect to see­ a pitch deck to consider investing. This means that having a good pitch de­ck is an important step in getting funding from VCs.

The best pitch decks are more than just a colle­ction of slides; they are a way to pitch your business to get inve­stors’ attention and thoroughly explain your goals. Entre­preneurs can learn what make­s a pitch deck captivating by looking at successful startup pitch decks that have­ achieved a lot of success.

This article explores 25+ successful pitch deck examples from startups that have secured funding and impacted different fields. These best pitch decks effectively communicate business models, market opportunities, & growth prospects. Whether a first-time founder or experienced, these good pitch deck examples will inspire you and offer practical advice for ensuring your pitch deck stands out. 

25+ Sample Examples of Best Pitch Decks

To stand out, a brilliant idea pitch deck can prope­l your startup toward success. Here, we bring you some­ of the best pitch decks that have captivate­d investors for startup to secure funding. Let’s explore these investor deck examples!

1. Dropbox  Pitch Deck

Example: Dropbox Pitch Deck

Dropbox is an online storage­ compa­ny, and it created a pree­mptive sales prese­ntation to attract investors. It owns one of the best startup pitch decks and raised $1.7 billion from investors, including JP Morgan and Sequoia Capital. 

They we­re able to stand out and captivate pote­ntial investors by establishing the ne­ed for cloud storage as the fundame­ntal concept behind their se­rvice. Their prese­ntations detailed how their te­chnology would help users have a be­tter working environment and take­ over the file manage­ment and outlook, aiming to find investors for startups looking to innovate in cloud solutions.

2. Airbnb Pitch Deck

Example: Airbnb Pitch Deck

Airbnb is a well-known trave­l accommodation marke­tplace. Its early pitch de­ck secured more than $112M.­ Eve­ry slide­ concentrated on one­ single idea and combined it with an image­ or chart. This investing bid of Airbnb turned out to be a great hit among pote­ntial pairs of­ inve­stors. It serve­d as a bright examp­le of a fundraising deck for startups.

3. Uber Pitch Deck

Example: Uber Pitch Deck

Uber, originally UberCab, brought in a new concept: on-demand cabs that arrive within minutes without needing a call or streetside waiting. Even if the early pitch deck spoke to their changing business model, it was clear that the company was 100% committed to the product.

The simplicity of their sample pitch deck was a key feature, as it was made up of crisp bullet points that effectively communicated their vision. Regardless of not having growth metrics or charts because their status was in the early stages, Uber's founders showed their ideas confidently, pretending they were the most important creators of a future where the taxi industry is reinvented for good.

4. Tinder Pitch Deck

Example: Tinder Pitch Deck

Originally named Matchbox, Tinder is now known as one of the most used dating apps in the world. Tinder secured over $50 million with the help of three rounds of investment, though they were not officially involved in any financing round.

Tinder's sample pitch deck is awesome, but what makes it stand out? First, they set out the issue very well by often telling people a short, understandable story with a point. They are not only proposing their app; they give a direct presentation of the app by in-app screenshots.

Their presentation with such proficiency included slides that revealed their plans to launch new features and make profits through different strategies.

5. WeWork Pitch Deck

Example: WeWork Pitch Deck

WeWork's Series D startup pitch deck projected strong growth to appeal to investors' ‘Fear of Missing Out (FOMO)’. They highlighted partnerships with big companies, showing logos to highlight these collaborations. This pitch helped WeWork secure a lot of funding and strengthened its position as a leader in global coworking. Their confidence in WeWork's future was clear and crucial to their success.

6. Intercom Pitch Deck

Example: Intercom Pitch Deck

Intercom's pitch deck for startups stands out for its clear yet engaging design choices. Here's how they did it:

They used a playful, hand-drawn logo font for titles and bullet points, adding a friendly vibe that reflects Intercom's personality. The background had a soothing light blue color that subtly shifted across slides, making the deck visually appealing. They chose a simple, easy-to-read font for the main text and highlighted important words in bold for emphasis.

Titles were strategically placed for quick understanding when skimming through slides. These design decisions helped Intercom create a professional, memorable pitch deck that showcases its unique character, making it easier for investors to remember and understand their brand.

7. BuzzFeed Pitch Deck

Example: BuzzFeed Pitch Deck

BuzzFeed's pitchdeck from its early days highlights its unique strategy to stand out. Here’s how they did it: They innovated by blending ads with content, a departure from traditional approaches. 

BuzzFeed introduced a mix of user-generated, algorithmic, and advertiser content—a fresh and exciting concept. Their deck included real examples illustrating how their website would display this innovative content-ad fusion.

Toward the end, they asked a bold question: "How big can this get?", showing their ambitious growth potential. BuzzFeed convinced investors of their transformative idea for online content. Clear visuals and examples sparked investor enthusiasm and supported BuzzFeed's expansion.

8. Foursquare Pitch Deck

Example: Foursquare Pitch Deck

Foursquare's early pitch deck illustrates how they transformed a simple idea into a major success. Here’s what made their startup pitch deck effective:

They used extensive text on slides, which was unconventional but effective with added value. Alongside text, they included phone screenshots demonstrating their app's functionality, giving investors a clear vision. Their text was innovative and well-structured, clearly explaining their concepts.

Instead of abstract growth charts, they focused on practical usage scenarios to demonstrate app functionality. They presented comprehensive app functionalities with realistic visuals, simplifying investor understanding.

Combining clear explanations and real app demonstrations, Foursquare crafted a standout pitch deck that secured crucial support for their growth into a prominent company.

9. Launchrock Pitch Deck

Example: Launchrock Pitch Deck

Launchrock's pitch deck stands out with its unique approach. Here’s what sets it apart from other successful pitch deck examples:

They opted for a striking black background instead of the usual light tones, instantly grabbing attention. Each slide is concise yet impactful, focusing only on essential details. The information flows smoothly, resembling a narrative that is easy to follow and understand. They provided social proof by mentioning satisfied users, enhancing credibility and trust. Their pitch deck fosters community, making investors more eager to participate.

Launchrock's pitch deck is simple yet potent, leveraging design to captivate attention and deliver key information that excites investors. They created a memorable and effective presentation by staying true to their brand style and focusing on essentials.

This approach highlights the power of simplicity. Launchrock's clear and on-brand pitch deck effectively communicates its value, standing out amidst the competition.

10. Mattermark Pitch Deck

Example: Mattermark Pitch Deck

Mattermark designed a pitch deck to showcase their big idea: a specialized search engine for businesses, similar to Google but focused solely on company information. This tool helps businesses understand each other better and make smarter decisions.

To explain their complex idea, Mattermark used colorful charts that made the data easier to understand. Although some might find it overwhelming, the colors kept it engaging.

They used diagrams with arrows to illustrate how their product works, adding more details with each slide to tell the whole story. At the end of the presentation, Mattermark demonstrated how their tool could outperform others in speed and effectiveness. They used charts shaped like hockey sticks, indicating rapid growth—a key point investors appreciate.

With clear visuals and step-by-step explanations, Mattermark made their sophisticated idea understandable. They effectively conveyed why their product matters and its potential for significant success.

11. Moz Pitch Deck

Example: Moz Pitch Deck

Moz crafted an engaging pitch deck to showcase their company. Here’s what they did:

They featured a cute mascot on every slide, making the presentation friendly and memorable.
Colorful charts and blocks highlighted key information, making it visually appealing and easy to grasp. 

Beyond fun elements, Moz shared important business information and creative business ideas, discussing their goals and presenting numbers to demonstrate their success. This reassured investors of Moz's credibility as a serious business, not just a fun concept.

Moz’s tagline, "How a tiny Mom & Son consultancy became a leader in SEO Software, and our roadmap to being Seattle's next $1 billion company," effectively told a story of growth and ambition that impressed investors.

Their pitch deck proved highly effective: In 2012, they secured $18 million from investors. Today, Moz is valued between $100 million and $500 million.

12. YouTube Pitch Deck

Example: YouTube Pitch Deck

YouTube, now the world's largest video platform with over 2 billion users, began in 2005 with a basic pitch deck for Sequoia Capital. Despite having less than 10,000 users then, they secured $83.5 million in funding across two rounds. 

Despite its old look, the pitch deck effectively communicated key points: it highlighted the problem of limited video-sharing options, proposed a solution with an easy platform for uploading and watching videos, acknowledged competitors, and outlined strategies to attract users and creators. This early pitch laid the groundwork for YouTube's rapid growth and dominance in online video sharing.

13. Facebook Pitch Deck

Example: Facebook Pitch Deck

Facebook, our favorite social media platform, began in 2004 with a pitch deck that raised over $2.3 billion. It started at Harvard University, then spread to other schools, becoming a global phenomenon.

Early on, Facebook didn't make money; instead, it focused on engaging users and providing social proof to attract investors. This strategy worked well, convincing stakeholders of its potential and setting the stage for its global leadership in social networking.

14. Snapchat Pitch Deck

Example: Snapchat Pitch Deck

In 2011, Snapchat introduced a new way to share disappearing photos and videos. By 2014, their startup pitch deck examples targeted businesses to show how they could use the platform for marketing, not just to get funding.

Snapchat's presentation was simple yet powerful, using visuals to show businesses how they could benefit. They used examples like "What Do I Snap?" and "Get the Word Out" to demonstrate effective marketing strategies on the app.

This approach, combined with Snapchat's innovative features, helped them raise $4.9 billion in 13 funding rounds. It confirmed their place as a major force in social media and digital marketing.

15. LinkedIn Pitch Deck

Example: LinkedIn Pitch Deck

LinkedIn's Series B pitch deck was tailored for serious business professionals, prioritizing straightforward design and factual information over style. It effectively showed LinkedIn's value by contrasting traditional services with online platforms, solidifying its niche in the digital landscape. 

This approach, paired with strategic data presentation, helped LinkedIn secure significant funding and establish itself as a leader in professional networking. 2004 LinkedIn secured $10 million in Series B funding from Greylock Partners. Over subsequent rounds, including a post-IPO equity round in 2016, they raised $154.8 million in funding.

16. Front Pitch Deck

Example: Front Pitch Deck

Front, a tool designed for small to midsize businesses, simplifies communication by integrating email, Facebook, Twitter, and more into one platform. Users can automate workflows and create rules based on message conditions.

In 2018, Front secured $66 million in Series B funding. Their pitch deck stood out with a consistent color scheme of white, blue, and pink. For example, slide 9 featured a white background with a pink header and a line graph using blue and pink for data visualization.

From the beginning, the front pitch deck uses deep blue and white on the title page, complemented by colorful confetti shapes in the background. This design creates a professional yet vibrant atmosphere that aligns with Front's brand identity.

17. Walmart - Flipkart Pitch Deck

Example: Walmart - Flipkart Pitch Deck

In 2018, Walmart acquired over 70% of Flipkart in a $16 billion deal, driven by a strategic pitch deck. The presentation emphasized synergy between the companies rather than just Walmart's role.

The investor pitch deck examples detailed the growth potential of the Indian e-commerce market. It showed how Walmart's global strategy matched Flipkart's goals, illustrating how their partnership could add value. This approach convincingly pitched collaboration as central to the deal.

18. Alto Pitch Deck

Example: Alto Pitch Deck

Alto, originally ScriptDash, began in 2015 and rebranded in 2017 after securing $23 million from investors like Greenoaks Capital and Jackson Square Ventures. They later raised $20 million in Series B funding in 2017, $50 million in Series C funding in 2018, and $250 million in Series D funding in 2020, totaling over $350 million.

Alto introduced a digital pharmacy concept that managed prescriptions from doctors to patients with delivery services. Their initial product pitch deck in the seed round was praised for clarity. It used questions as headers to explain their idea, how their product works, and why the timing was ideal. They detailed growth plans, including customer acquisition costs and expansion strategies.

19. Revolut Pitch Deck

Example: Revolut Pitch Deck Example

Revolut launched in 2015 as a digital banking service offering peer-to-peer payments, currency exchange, and prepaid debit cards.

To date, they've raised around $1.7 billion across 14 funding rounds, a major feat in fintech. Their pitch deck, highlighted by Tech in Asia, is a stellar example of fintech startups.

The pitch deck features screenshots of the phone screen for visual impact. It includes use cases, competitive analysis, and plans for fund utilization. This approach effectively presents Revolut's innovation and strategic foresight to investors.

20. Shift Pitch Deck

Example: Shift Pitch Deck Example

Shift started in 2013 as an automotive marketplace focused on convenience. Sellers could get price estimates and inspections, while buyers could arrange test drives at their location. Their Series A pitch deck helped them raise around $24 million.

The pitch deck features a clean, minimalist design with visuals like screenshots of their website and app. Icons highlight key points effectively, visually explaining their service process and addressing the who, why, and how behind their business idea.

A notable aspect is their transparency about challenges, demonstrating a realistic outlook. This honesty shows their readiness to face obstacles on their journey.

21. Bliss Pitch Deck

Example: Bliss Pitch Deck

Bliss.ai was launched in 2015 to help engineering teams manage code reviews and analyze code quality. Though it shut down after a few years, they raised around $750,000 with their pitch deck.

The deck had a clean, professional design that matched their brand. It communicated its core offering upfront, which is crucial for technical concepts. The team slide showcased both founders and investors effectively.

Bliss.ai used social proof well, with testimonials and logos enhancing their credibility. These elements made their investor presentation comprehensive and persuasive.

22. Contently Pitch Deck

Example: Contently Pitch Deck

Contently, a content marketing platform helps businesses with strategy and connects them with writers, designers, and filmmakers. In 2014, they raised $9 million with their pitch deck.

The deck had a bold, clean design with large fonts to convey their message. They started by discussing the large market size and used a key statistic to highlight the problem they aimed to solve.

Contently used social proof well, including a powerful Forbes quote to build trust. This mix of clear messaging, problem identification, and credibility made their pitch deck successful.

23. Wise (TransferWise) Pitch Deck

Example: Wise (TransferWise) Pitch Deck

Wise, formerly TransferWise, started in 2011 as a London-based money transfer service. They became popular with their low-fee, transparent pricing model. Since then, they've raised around $1.3 billion over 13 rounds. 

In 2012, their pitch deck helped them secure $1.3 million. The deck's simplicity was its strength. It got straight to the point, showing a clear grasp of their business. The balance of text and visuals prevented overload. It outlined Wise's short-term and long-term priorities, presenting a solid roadmap for the next year and a half.

24. Crunchbase Pitch Deck

Example: Crunchbase Pitch Deck

Crunchbase, a top platform for researching startups and companies, offers funding, mergers, acquisitions, and leadership details. Their Series C pitch deck presentation secured $30 million in funding.

The deck starts with a story, engaging investors by highlighting the challenge of finding reliable company info. By the time Crunchbase presents its solution, investors are hooked. The deck uses visual analogies to stress the problem's importance and the opportunity's size. This makes the pitch compelling and easy to understand.

25. Castle Pitch Deck

Example: Castle Pitch Deck

Castle, a property management platform started in 2014, shut down after four years. But their pitch deck raised over $270,000 early on. The deck showed off the team’s personality with unique headers. It used a clean design with icons and illustrations to highlight key points. Castle’s pitch deck presented its value proposition upfront. The standout slide, "And we have some great ways to grow," showed their solid plans for future growth.

26. Piccsy Pitch Deck

Example: Piccsy Pitch Deck

Piccsy's pitch deck stands out with its smooth transitions. Unlike traditional slide decks, it uses an online infographic format.

As you scroll down, the slides flow seamlessly together. They use circles for information and maintain a cohesive color scheme throughout.

Innovatively, the deck includes contact information at the end, urging investors to get in touch. This approach distinguishes Piccsy's pitch deck as exceptional for attracting investors.

Conclusion

These successful pitch deck examples show how concise storytelling and strategic presentation can powerfully communicate business concepts, market insights, and growth potential. They use design elements to boost clarity and engagement.

Dropbox's cloud storage innovation and Uber's transportation transformation demonstrate diverse strategies for attracting investor interest. Intercom's friendly typography and Mattermark's colorful charts effectively illustrate using visuals and data-driven narratives. These examples offer valuable lessons on creating great pitch decks that resonate with investors and drive startup success.