Video Editing Apps for Your Business: Key Aspects to Consider

One of the most significant social trends of recent years is the rise of video. The steady decrease in the price of mobile phones coupled with easy internet access has paved the way for more video watching. No longer does one have to sit at home in front of their desktop to enjoy a video watching experience.

The shift in remote video watching has led to an increase in video content creation. There has been a subsequent rise in the need for video editing. Today, social media platforms such as Instagram, TikTok, and YouTube allow users to create, edit and publish their videos from a single platform.

While this is a boon for individual video creators, the fact is such apps may not be an ideal fit for brands that are looking to create promotional videos. Such brands prefer using a dedicated video editing app to work on their videos. Once created, the video is then cross-promoted across multiple platforms.

The Rise of Video Editing Apps

Considering the increasing popularity of video marketing, the demand for video editing software and apps is expected to rise in the days to come. In such a situation, investing your efforts in creating a video editing app is a smart decision.

The global video editing software market is predicted to grow to 932.7 million U.S. dollars by 2025.

With the demand for real-time videos, people and brands can no longer afford to use a desktop editing app for every video that they create. If your video editing app can bring the complex features of a desktop editing app into an iOS or Android phone, it is likely to be well-received by the audience.

5 Tips on How to Make a Video Editing App for your Business

Since creating such a successful video editing app requires considerable effort, you need to consider the key aspects before you leap.

1. The Idealization of an App

The idea of a video editing app is something that several others have thought before you. To ensure that you are successful in bringing your plan to life, you need to streamline your expectations and bring something new to the table. Start by having brainstorming sessions wherein you list out the present market challenges.

Indulge in detailed market research to identify the challenges and then think of a unique approach to solving them. Once you have a solution approach, list out a timeline on how you plan to achieve it. Detailed competitive analysis should help you get a realistic picture of where you stand and how you can work towards your dream app.

At this stage, you need to spend time evaluating the existing apps and understanding their pros and cons. Unless you have a picture of the competition that you are against, it will be difficult for you to survive.

2. Segregate your Target Audience

These days, almost everyone is creating a video, and in an ideal world, you will want to create an app that caters to the editing needs of all of them. However, in a realistic world, it is not feasible to have one app for all the needs. The editing needs of a social media influencer will be very different from that of a real-estate firm.

You need to identify your target audience and understand their expectations from an editing app. For example, if your target audience is into e-commerce, then the editing app should have specific features that allow the user to showcase a product and experiment with looks. Unless you provide an audience-specific app, the editing features will be generic, and you will lose out amidst the sea of competition.

3. User-friendly Features

Irrespective of who your target audience is, you need to realize that no one likes having to go through a lot of steps and processes to access a simple feature. As far as possible, try to keep your app intuitive and easy-to-use. Since you are launching a new app, it is a safe bet to start with the MVP version, wherein you give your users the room to acquaint themselves with the app functionality.

Make it easy for your users to add audio tracks to the video, merge photos and videos, add frames, or trim them. Users would like a guided approach to being able to use special effects, textures, and filters while recording the video. That way, you do away with the need for exclusive editing, thereby simplifying the lives of your app users.

If you are keen on adding advanced, intuitive features, you can consider having options to change the saturation, contrast, tints, shades, exposure, temperature, etc. Such features will help you engage with your audience and result in better user retention. Make sure that the app has the feature of saving an edited video in multiple formats and sharing it directly on multiple websites and pages.

4. Focus on Monetization

The reason why you are dedicating your efforts to creating such an app is that you expect revenue out of it. That is why you need to consider the monetization aspect and create an MVP model.

That way, you can test in-app purchases, subscriptions, and other premium features and figure out what works for you. Once you have the basics figured out, the next step is to brainstorm on innovative features that you can explore for generating maximum revenues from your app.

A good example in this regard is that of the social media app Snapchat, which is one of the best video editing apps. The app has innovative elements like face filters, effects, and geotags that help business profiles cater to their target audience. That way, Snapchat provides businesses a platform to promote their product. For sales made through such promotions, the social media platform gets a commission.

5. Social Media Integration

While the growing popularity of videos is a positive sign, you need to realize that all of this has been made plausible by social media. Most often, individuals and brands create videos to post on their social media handles, and your editing app needs to have the option of instantly sharing videos on Twitter, Instagram, Facebook, etc.

If you are looking to increase the popularity of your video editing application, try to add as many social media channels as possible. Most brands today edit a video only once and then share it across multiple places. Having multiple channels will help appeal to such audiences and boost the popularity of your app.

Also, realize that the segment of mobile users today is primarily divided among iOS and Android users. If you can launch your video editing app on both these platforms, you get a head start in the competitive world of apps.

Wrapping up! 

The key to a successful video editing app is in starting it. As you launch the app, be open to feedback and try to understand from your users what more they expect of you. You then focus on adding more features that will keep them satisfied. Also, try to urge your app users to rate you in AppStore and PlayStore. Such a rating help in deciding your visibility and a good rating would give you a better business.

Now that you know the key aspects of creating a video editing app, all that remains is for you to chalk out the features that you need in your app and work towards making that a reality. It is hard work coupled with smart planning that will enable you to survive in the competitive world of mobile apps and earn good revenue from your business.

By Manish

Sr. Content Strategist

Meet Manish Chandra Srivastava, the Strategic Content Architect & Marketing Guru who turns brands into legends. Armed with a Masters in Mass Communication (2015-17), Manish has dazzled giants like Collegedunia, Embibe, and Archies. His work is spotlighted on Hackernoon, Gamasutra, and Elearning Industry.

Beyond the writer’s block, Manish is often found distracted by movies, video games, AI, and other such nerdy stuff. But the point remains, If you need your brand to shine, Manish is who you need.