Top 4 Industries To Win From Virtual Reality Technology In 2024

Virtual Reality technology, one of the next big trends in the technology sector, may already be here but it’s yet to go mobile. App owners of industries including gaming apps, e-commerce apps, etc. will need to adopt VR in future to compete against the leading competitors. Here are the top four industry that are most likely to go mobile post VR adoption. 

Uses of VR in the Entertainment and Gaming Industry

Gaming and entertainment industry together value over $260 billion a year, worldwide, making it two of the most lucrative sectors for app owners to launch an app. However, with the highest-grossing apps being games like Honor of the Kings and Perfect World and streaming services such as Netflix and YouTube, app owners competing in these categories will need the added ‘oomph’ in their apps to stand a chance of discovery. 

That’s where virtual reality technology comes in. Today mobile apps that use VR technology in their services have not just created a more immersive and boundary-less experience for end-users but also encouraged a new style of directing. 

The film directors will now need to shoot all the surrounding areas, for the film to be available in VR, adding an element of replayability to all movies and games. With VR technology, the same movie or clip can be seen in a new perspective every time. Similarly '4D Movies' that are yet to hit the cinema screens will target all five senses while giving a make-believe experience of wind, rain, and movement using the cinema seats to make the movie lets you be fully immersed like you are actually in the movie.

As for the gaming industry, cities like Melbourne have adopted VR gaming Arcades with state of the art virtual reality equipment that is yet too expensive for personal use. Gaming experience as offered here offers a glimpse of the VR revolution that gaming apps are yet to witness in the near future. 

Uses of VR in Education

Of the many sectors where uses of VR technology will be implemented, benefits of VR technology in the Education sector will probably witness the most impactful changes. Students will no longer just consume information from textbooks or computer screens but live the knowledge they’re being imparted.

Be it history, geography, or foreign Languages, students will be in the middle of the action traveling back in time, seeing human evolution, etc. Similarly, art will longer need sketching boards or wooden logs, students will be able to build birdhouses with virtual wood. 

Even though at present, there are several amazing apps to learn new skills, they are yet to adopt VR technology. App owners of educational apps are yet to integrate VR technology. 

Uses of VR in Shopping

E-commerce industry and the associated apps are both profitable and highly competitive. If an e-commerce app owner wants to challenge bigwigs such as Amazon, Alibaba, and Walmart, he/she will need to learn more about uses of Virtual Reality technologyto e-commerce apps. 

VR in e-commerce will bridge the long missing link between digital window shopping and real-time trial. Once e-commerce apps have VR trial rooms in their apps and see how the products really look and fit, shopping-in-person will cease to exist. 

The idea of VR trial may seem a distant dream but companies such as IKEA have already started researching using virtual reality technology in their offered shopping experience. IKEA, for example, has created a software that allows users to see how their kitchen will look with a certain piece of furniture or appliance in the room. Users are able to enter the shape and size of the rooms they are looking to test allowing them to see if the products they buy from IKEA will actually work for the home before they buy them.

Similarly, car manufacturers are also developing virtual reality driving zones that allow people to test the vehicle they want to buy without damaging the car. All of these services in the near future will be carried through company based apps with VR support. 

Outdoor clothing companies such as North Face are already raising the bar of VR shopping experience by developing its own virtual reality media that allows users to climb on famous landscapes like the Yosemite Mountains while wearing North Face products and be notified of the many beneficial features of the clothing in relation to the surrounding environment. 

How to Use VR?

At present, uses of Virtual Reality services are limited by the indispensable need of VR headsets. The best of which come from companies such as the Oculus, HTC, Samsung and Panasonic. Based on various uses of Virtual Reality, there is a wide range of prices that reflects the number of features you get with your VR headset.

Unless you know of apps that support VR technology or videos with 360 views, you’ll need to hunt for VR related content on the web. Once you’ve downloaded the VR supported video, download and store it on the virtual reality headset. But if it's a '360 video' that is specifically designed for virtual reality headsets, there’s no need to download anything.

Make sure that your VR headset has built-in headphones. If not, you will need to plug a regular pair into your VR headset to hear the sound for an immersive experience.

Conclusion

While Virtual Reality technology is already here, it is yet to go mobile. Any app owner looking to cash in on the next big thing in the mobile app industry must start investing time and money to develop VR technology based apps. Remember, people don’t know what they want unless you show them what they can get. Companies like IKEA and North Face among other bigwigs are already leading the race. How long will you take to catch up?

By Manish

Sr. Content Strategist

Meet Manish Chandra Srivastava, the Strategic Content Architect & Marketing Guru who turns brands into legends. Armed with a Masters in Mass Communication (2015-17), Manish has dazzled giants like Collegedunia, Embibe, and Archies. His work is spotlighted on Hackernoon, Gamasutra, and Elearning Industry.

Beyond the writer’s block, Manish is often found distracted by movies, video games, AI, and other such nerdy stuff. But the point remains, If you need your brand to shine, Manish is who you need.