First comes the smartphone and then its apps. Both of them are multiplying with lightning speed. If we focus on mobile apps, presently, there are 7-8 million apps are available to download on various platforms. Among all, Android has 3.8 million apps, 100 thousand more than in December of the preceding year, and the Apple App Store has 2 million available apps.
Some of the factors that can be considered in boosting the app installs are optimizing app store pages, advertising on social media and other platforms, build a community, campaign tracking, and so on. But even after doing so much, are you missing something? Yes, and that is Quora.
Going by these stats, one can easily make out what significance apps hold in this era of technological advancement. Due to the same, it has become inevitable to devise such strategies and hacks that can fuel the app installs.
Why Quora?
Quora is an open platform to gain and share knowledge. To be more specific, it’s a website on which people can question and answer according to their own opinions. Don’t take Quora as a trash box of weird questions; rather you will be pleased to see unique insights and quality answers.
The platform will be more accommodating for you if you build a community for your app on Quora, and for that, you need to first register, and then contribute with your information.
How Can Quora Contribute To Mobile App Marketing?
With over 200 million monthly unique visitors and an estimated valuation of $1.8 billion (the data is compiled till the first quarter of 2017), Quora stands out to be a fantastic platform to promote an app and which will ultimately.
If you make some calculated move and create content for your app on Quora, such a significant audience is sure to value to your app. You can choose topics related to your app, answer other Quora questions, and learn a lot of stuff that you may be missing. On top of that, post your answers on Quora and bring together the audience that you are targeting for your product.
Advantages of promoting mobile app marketing on Quora
- Stay close to your targeted audience
- Organic results
- Low risk and better productivity
- Significant outreach
- Get in touch with the companies directly
How To Do Promotion On Quora?
There are various ways that you can follow, not only to promote your app on the Quora but also to establish a good rapport in the long run. Once prevailed, you can use your Quora account to keep the user engage in the future and promote other products as well.
Following are the steps to promote your app on Quora:
- Set Your Brand Manager: Preferably, there should be a technically sound person who will answer all the questions on your Quora account. The person can be the founder, co-founder, or a senior member of the team. Also, when a person of higher authority answers the question, people tend to believe more.
- Create A Presentable Profile: To impress the people, apart from your regular account on Quora, you are required to create an optional profile. It will help you to flaunt your expertise and experience on the subject and accordingly, people will read your responses. Also, add your app or product link to your home page on Quora, as it will direct the people directly to your app.
- Identify Relevant Quora Topics: Firstly, you need to stick to your niche and after that, look out for topics that are viewed most on Quora. For this, you can search the topic on “most viewed topic writers.” It will help you to find the targeted topics over the last 30 days. If your app is related to food, you can try searching for ‘food habits’ or “food market.” The following search will bring you all the topics related to your keywords.
Once there, go to the “most viewed writers” tab, and it will show you the list of Quora writers with the most viewed answers in the last 30 days. Else, you can also find questions that have received few answers, as such topics will give you a chance to be a pioneer for that very subject. But again, the topic should revolve around your app. - Answer Smartly: Answering questions need to be done in such a way that the answers should be ever-green and people should appreciate your answers whenever they come across it on Quora. After you are done with the topic, go to the “most viewed writers” tab. If there are more people following a question then the number of total answers, it is always wise to answer that question.
Also note, for answering a question, you will require at least seven people to follow that question. If you get a chance to answer a question that is followed by many people, then all the audience of that question receives an in-app and email notification.
And with more upvotes, your answer gets a higher rank on the Quora. This way, you will be able to direct more people to your mobile app.
Don’t Forget To Follow People From Your Industry
As of now, you must have got an idea of what all kinds of people you may stumble upon on Quora. From scholars to celebrities and from social media influencers to school going students, there are people from all age groups and diversified fields.
Quora questions and answers from all these people will undoubtedly help you to add on more plethora of information in your Pandora box, but at the same time, you also get a chance to get in touch with such people who belong to the same industry as yours and have better insights than you.
Therefore, it is an excellent practice to follow people from your industry and have a regular understanding of your competitors as well.
Content Writer
Sakshi Kaushik is a wordsmith extraordinaire who transforms complex technical jargon into captivating, must-read articles. Armed with a Masters in Economics, Sakshi dissects intricate topics with the precision of a seasoned expert. Her insights have graced prestigious platforms like Hackernoon, Ecowiser, and Medium, captivating readers and tech aficionados alike. With a career spanning influential companies like Teleperformance, Finex, and SparxIT Solutions, Sakshi is well-versed in navigating both the keyboard and the boardroom.
In addition to her extensive experience, Sakshi holds HubSpot certifications in Digital Advertising and Content Marketing, and has earned further credentials from UpGrad, Coursera, and Great Learning. Dedicated to sharing her expertise with mobile app developers and tech enthusiasts, Sakshi's passion shines through her writing. When she's not crafting compelling content, she enjoys diving into thrilling novels and exploring diverse worlds.
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