Best Ways to Get Leads and Grow Your Business in 2024

Lead generation is a tricky process - the entire concept of lead generation includes plenty of decision-making, resource planning, investments, and other such step-by-step stages. Thus, modern best ways to get leads are  based on the ability of businesses to leverage digital channels for lead generations. And the probability of the success of lead generation strategies is entirely prone to experimentation before finalizing what’s working.

Furthermore, in this blog, we are going to discuss some of the leading lead generation tactics that are beneficial to all sizes of businesses, whether they are startups or fortune 500 companies. So, stay with us until the end of this blog to have some cool insights.

Different types of business lead

Well, to find the best ways to generate leads for your business, it is important to understand that business leads have several different types. For your reference, let’s go through these few types of business leads first.

Best ways to generate leads for your business

Leads that are finally generated and converted into revenues often include plenty of decision-making. However, these decisions are impacted by several factors that also decide the success of tips to generate leads. 

Furthermore, we have shortlisted some of the best lead generation tips that will be helpful for you in finding new leads and turning them into revenues. Whether you are one of the mobile app marketing agencies or you develop blockchain solutions, these tips to generate leads are going to help your business grow.

1. Optimizing digital presence

Optimizing the digital presence of a brand is one of the best ways to get leads. Now, to optimize it, you have to take several steps. However, for each business, these steps will differ on the basis of their online marketing campaigns. To name a few, we are listing down some of the popular ways to influence your virtual presence.

• The best way to generate leads online is to keep up with evolving Google Algorithms by applying the latest SEO techniques to the content published on websites
• Using various social media platforms to promote your content, brand presence, graphics, and more
• Identifying the target audience and specifically optimizing content to match their tastes
• Using paid social media promotional services to grow the outreach is also one of the most popular ideas to generate leads
• Inviting engagements through social media quizzes, occasional virtual events, and more

2. Using e-mail marketing to reach out

Now, if you are wondering how to generate leads online for free, well, e-mail marketing is a perfect answer to your question. E-mail marketing is still one of the most effective ways to make people aware of your brand and services. In this process, brands usually either collect or purchase email data from data companies and use them to drop customized newsletters, promotions, event notifications, etc. Usually, these emails include CTAs as well so to find the brand or the service page, interested receivers do not have to go through the manual searching process. Some tips that you can follow for good email marketing campaigns to generate more leads are -

• Keep emails crisp and short
• Do not forget to introduce yourself and the business and mention the reason behind your email within the first paragraph
• Use graphics and if possible snaps of services provided by your brand for better chances of attracting engagements
• Use CTAs with crisp and clear keywords that introduce the landing page
• Try to keep the tone of your emails humanely instead of too emotionless to keep the reader engaged
• The email subject line should be based on the intention of the email
• Sending regular newsletters to subscribers can also be a good way to keep your brand reputation intact

3. Use referrals to attract leads

Referrals are used quite often these days to ask already existing users to invite new clients. The alternative term used for this kind of lead generation technique is word-of-mouth marketing. These referrals usually come with some benefits for participants. For instance, each sign-up brought through referrals can get the sender of the referral and the receiver some rewards like in-app coins, discounts, exclusive coupons, etc. Referrals are also considered one of the most trustworthy ways of attracting engagements.

4. Organize webinars and seminars

Webinars and seminars are also effective to educate the masses about your products and brands. Businesses usually plan and advertise their seminars in advance through channels that are available and accessible to them. As seminars are used to educate potential customers about your products, they may also be helpful in attracting business clients. Social media platforms, video conferencing apps, and more such tools are helpful in creating and organizing webinars and seminars.

5. Using guest blogs to grow the outreach

One of the most creative ways to generate leads, guest blogging is the process of publishing your blogs on a website that is not usually yours. These websites that publish third-party blogs offer paid and non-paid services. Websites, depending on their qualifying criteria for blogs to publish, review guest posts and publish them either permanently or for a while on the website. Now, the real benefit of guest blogging is that it allows you to use CTAs. CTAs, with catching titles are considered as one of the best lead generation tips that you can use to boost your conversion rates. 

6. Build and grow your LinkedIn presence

LinkedIn is a popular tool among businesses from all over the world, especially for businesses with a digital presence. But how to effectively generate leads through LinkedIn? Well, a good LinkedIn engagement is a process of different steps. Let’s discuss them further in short -

• Regularly post content that attracts engagement
• Use popular hashtags and keep your content on viral topics
• Try to write LinkedIn posts that have a high chance of getting featured by the LinkedIn News Team
• Attract engagement by posting occasional surveys, opinions, debates, etc
• Focus on connecting with as many people as possible and try to boost your number of followers

7. Collaborate with influencers for promotions

Social media influencers are considered one of the good ways to get leads. But how to develop leads through influencers? Well, you can collaborate with influencers depending on the genre of your content. Video creators can help you through dedicated video ads or by promoting your content during a scene of their regular videos. Influencer marketing is also considered one of the top tips to generate leads as it can be one of the cheapest ways to reach more potential users. 

8. Ask for reviews and client testimonials

Ever wondered how to generate leads in marketing through reviews and client testimonials? It is done to create a positive image of business on the mind of whoever reads reviews. Business reviews are the first thing a potential client refers to before making a partnership decision. Reviews can have a positive impact on app downloads. Thus, it is crucial that good reviews are visible on the top and with more clarity to create positive images. Also, testimonials are also one of the top creative ways to generate leads. These testimonials can be published on websites like Clutch, GoodFirms, etc.

9. Partner with affiliate marketing companies

Affiliate marketing companies are quite popular as one of the most effective app marketing strategies. These companies provide app conversions through different modes of promotions. Pay-Per-Click (P2C) is one of such popular ways that help app developers in boosting their app user base. The main goal of affiliate marketing companies is to drive traffic to partner platforms. However, the goal might vary depending on the type of partnerships made with these companies. These partnerships could include the number of promised app installations, number of subscribers, monthly new visitors, etc. 

Key Takeaways

Generating leads takes time even if you invest billions of dollars as soon as you launch your products. And, without proper planning and the top ways to generate leads for your business, it is highly possible that most of the investment done in attracting leads goes waste. So, how to develop leads then, especially if the business is new? 

Well, following these above-listed ideas to generate leads can be a good starting point. To revise these good ways to get leads again, let’s go through them in short before we wind up the blog for good.

• Optimizing digital presence is a perfect way to maintain and grow the virtual presence of a business and attract leads
• Sending cold emails is useful in improving your chances of getting leads and converting them into revenues
• Seminars and webinars are also effective lead generation tips to make potential clients or customers aware of your brands
• Guest blogs are done to promote the website content of a brand with the help of other blog websites
• LinkedIn presence can help businesses in getting in touch with a more professional audience
• Using affiliate marketing strategies to boost app downloads
• Influencer collaborations are known as one of the most effective ways to generate leads and convert them into revenues
• Reviews and client testimonials are useful in building the trust factor to attract a better percentage of leads

Lastly, these were some of the top ways to generate leads for your business that can benefit you. Hopefully, you found the blog helpful. You can explore MobileAppDaily more to keep up with evolving tech trends.

By Sakshi Kaushik

Content Writer

Sakshi Kaushik is a wordsmith extraordinaire who transforms complex technical jargon into captivating, must-read articles. Armed with a Masters in Economics, Sakshi dissects intricate topics with the precision of a seasoned expert. Her insights have graced prestigious platforms like Hackernoon, Ecowiser, and Medium, captivating readers and tech aficionados alike. With a career spanning influential companies like Teleperformance, Finex, and SparxIT Solutions, Sakshi is well-versed in navigating both the keyboard and the boardroom.

In addition to her extensive experience, Sakshi holds HubSpot certifications in Digital Advertising and Content Marketing, and has earned further credentials from UpGrad, Coursera, and Great Learning. Dedicated to sharing her expertise with mobile app developers and tech enthusiasts, Sakshi's passion shines through her writing. When she's not crafting compelling content, she enjoys diving into thrilling novels and exploring diverse worlds.