The SEO project for the permanent makeup studio in Bucharest focused on creating a tailored SEO strategy that adapted the successful elements from a previous collaboration with the client's studio in Kyiv, while adjusting for the unique competitive and client landscape in Bucharest.
Challenge
Client Challenges: The main challenge was breaking into a new market (Bucharest) where the competitive environment was less developed in terms of SEO, and many competitors relied heavily on basic or outdated SEO techniques.
Agency Challenges: Adapting content and strategies to fit the Romanian market without existing local language skills, requiring careful planning in content translation and cultural adaptation.
Solutions
Adapted and optimized the website's content structure to cater specifically to Romanian search habits and keywords, focusing on comprehensive commercial queries within the beauty niche.
Developed a robust link-building strategy that included registration on business directories and cartographic services popular in Romania, and strategic placement of guest expert articles.
Leveraged Google My Business to enhance local search visibility and client engagement.
Impact
Within 10 months, significant increases in targeted traffic (up to 200 visitors per day) were achieved, with all tracked keywords reaching the top 10 in search results.
The SEO-driven traffic effectively reduced the cost per lead by approximately 20%, complementing the client's use of paid advertising to maximize customer acquisition.
